Henry Yu Xie, Ph.D.

Professor of Marketing
Department Chair

Address: Beatty Center, Room 313
Office Hours: Dr. Xie is currently on Sabbatical for Spring 2023. He is expected to return for the Fall 2023 semester.
Phone: 843.953.6658
E-mail: xiey@cofc.edu
Curriculum Vitae: Download

Dr. Henry Xie is a Professor of Marketing and International Business at the School of Business. He is also a NASBITE Certified Global Business Professional (CGBP).  He received his MBA degree from the University of South Carolina and his Ph.D. from Saint Louis University. Henry joined the College of Charleston in August 2006. Prior to his academic career, he worked as an international trade manager and research analyst in a number of countries such as China, South Africa, and the U.S.A.

Dr. Xie has engaged in active research in marketing and international business.  His research interests include international marketing strategy, cross-cultural consumer behavior, and internationalization of firms.


St. Louis University, St. Louis, Missouri Ph.D.
Marketing and International Business, 2006

University of South Carolina, Columbia, South Carolina
MBA, 2001

Guangzhou Institute of Foreign Trade, Guangzhou, China
Bachelor of Economics, International Business, 1992

Research Interests

  • International Marketing Strategy
  • Internationalization
  • Brand Extension
  • Consumer Innovativeness
  • Emerging Markets

Courses Taught

  • Marketing Concepts
  • Marketing/International Business Study Abroad
  • Managerial Marketing
  • International Marketing
  • Sports Marketing
  • Strategic Marketing
  • Marketing Management
  • NASBITE CGBP Certification Training Course – Global Marketing Track

Honors and Awards

  • College of Charleston School of Business 2017 Distinguished Faculty Service Award
  • College of Charleston School of Business Faculty Development Funds, 2012
  • College of Charleston School of Business Faculty Development Funds, 2011
  • College of Charleston School of Business Faculty Development Funds, 2010
  • College of Charleston Global Scholar Travel Grant, 2010


Journal Publications

  • Xie, Henry Yu and Jane Xie. (2021). “Factors on Conspicuous Consumption of Consumers in
    Emerging Markets: A Social Identify Theory Perspective.” Journal of Management and Marketing Research, Vol. 25, 1-11.
  • Julie Blose, Rhonda Mack, Robert Pitts, & Henry Yu Xie. (2020). "Exploring Young U.S. and Chinese Consumers' Motivation to Recycle."  Journal of International Consumer Marketing, Vol. 32 No. 1, 33-46.  (Author names by Alphabetical Order). 
  • Xie, Henry Yu, Jane Qian Xie, and Hongxin Zhou. (2018). “Foreign Firms’ Strategic Positioning and Performance in a Host Market: A Resource Partitioning Perspective.” Multinational Business Review, Vol. 26, No. 2, 173-192.
  • Chen, Nancy Yifeng, Mike Chen-Ho Chao, Henry Yu Xie, and Dean Tjosvold. (2018). “Transforming Cross-Cultural Conflict into Collaboration: The Integration of Western and Eastern Values.” Cross Cultural & Strategic Management, Vol. 25, No. 1, 70-95.
  • Chen, Nany Yifeng, Henry Yu Xie, and Dean Tjosvold. (2017). “The Role of Constructive Controversy for Team Support and Team Productivity: Managing Teams in China.” Journal of Management Policy and Practice, Vol. 18 No. 4, 67-78.
  • Xie, Henry Yu and Qian (Jane) Xie. (2017). “Incumbent Firms’ Response Strategies to Foreign Entrants.” Journal of Management and Marketing Research, Vol. 21, 1-18.

Conference Proceedings and Presentations

  • Xie, Henry Yu and Yi-Feng Nancy Chen. (2019). “Emotions and Consumer Ethnocentrism: the Case of Chinese Young Consumers.” Academy of International Business 2019 Annual Conference, Copenhagen, Denmark, June 24-28, 2019.

  • Xie, Qian (Jane), and Henry Yu Xie. (2018). “Board of Directors and Firm Performance in Scapegoating Firms.” Midwest Business Administration Association (MBAA) International 2018 Conference, Chicago, IL,  April 18-20,2018.

  • Chen, Yi-Feng Nancy, Mike Chen-Ho Chao, and Henry Yu Xie. (2017), “Integration of Cultural Values and Cross-Cultural Conflict Management,” New York International Academic Conference on Business & Economics 2017, New York City, NY, June 11-13, 2017.

  • Chen, Yi-Feng Nancy and Henry Yu Xie. (2017), “Constructive Controversy for Team Support and Productivity in China,” Academy of International Business Midwest Chapter 2017 Conference, Chicago, IL, March 22-24, 2017.

For a comprehensive list of Dr. Xie's research, please see his CV.