Rene D. Mueller, Ph.D.

Professor of International Marketing and Director of the Global Business Resource Center

Address: Beatty Center, Suite 300, Room 303
Office Hours: Contact for appointment
Phone: 843.953.5394
Curriculum Vitae: Download

  • Director of Global Business Resource Center (2007-present) – managing the SB’s international education efforts.  $350,000 (recurring funding) initiative focused on international business/global trade.
  • Co-Director Global Scholars Program (2007 – present)
  • Visiting Professor (summer course) at Management Center Innsbruck (2006-present)
  • Grant reviewer and evaluator for US Department of Education, International Education grants (FIPSE Brazil, FIPSE)
  • Excellence in Mobility and Title VIB  programs.


Ph.D. Marketing (International) (1994) De Montfort University, Leicester, ENGLAND

MBA (1990) University of North Carolina at Wilmington                                                              

BA Economics (1983) University of North Carolina at Wilmington


Deutsch als Fremdspache Kurs, Innsbruck, AUSTRIA (Summer 2000)

Institute of Linguists, Leicester, ENGLAND (1990-91)  

City College of Chicago, Overseas Division, Wildflecken, GERMANY (1987-88)

Foreign Language Training Center Europe, Munich GERMANY (1987)

Defense Language Institute, Presidio San Francisco, CA USA (1985)

Research Interests

  • National identity
  • Cross Cultural Marketing
  • Global Diversity
  • Ethnocentrism
  • International Business
  • Entrepreneurship Education

Courses Taught

  • MKTG 326 International Marketing
  • MKTG 302 Marketing Concepts
  • MBAD 520 Global Commerce

Honors and Awards

2019 EXCEL AwardOutstanding Faculty of the Year”, College of Charleston

2017 Fulbright Scholar - as a Visiting Professor of Marketing and International Business at the Management Center Innsbruck, University of Applied Sciences. 
Rene was nominated by the Fulbright Austria (Austrian-American Educational Commission, AAEC) and selected by the J. William Fulbright Scholarship Board in Washington, DC, a 12-member selection board appointed by the President of the United States. 

2015 Howard F. Rudd Distinguished Award

Distinguished Paper Award (with Drs. M. Gonzalez and R. Mack), 28th Annual Meeting of Decision Sciences Institute November 18-21, 2006.

Distinguished Service Award, 2002 School of Business and Economics, College of Charleston,

Intellectual Contributions Award, 2001, School of Business and Economics, College of Charleston

Chartered Institute of Marketers’ Award for Research Excellence (2000).  This is a research excellence award given by the world’s largest group (over 60,000) of professional marketers.

Best Paper, European Marketing Academy Conference (EMAC 1998), for paper entitled, Consumer Involvement for International Decision-making in the Food Retail Market. The EMAC is Europe’s largest and most prestigious academic marketing conference and organization, Stockholm, Sweden.

External Service

  • SC District Export Council (2016 - present) reappointed by US Secretary of Commerce, 2020 (2016 - present)
  • SC International Trade Coalition (present). Chair 2022. 2021, 2010. member since 2008, led workshops Spring 2012 and 2013
  • Global Fluency Steering Committee, Charleston Regional Development Alliance (2016-2019)
  • Charleston Women in International Trade, member (2007-present)


  • Author (2021-2023), Middle East, North Africa and its Periphery, US Department of Education, Title VIV, Business and International Studies $189,000
  • Fulbright Grant (2017), Research Project, National Identity with an Emphasis on Consumer Xenocentrism’
  • Principle Investigator and Author (2016) Arnold Yascik Grant for Hellenic Preservation, $5000
  • Co-Author (2015) Stanley B Farbstein Grant for Studies in Israel $5000 (annual support for students)
  • Recipient, Atlantic Institute Travel grant to Turkey
  • Principle Investigator (2008-2012) International Entrepreneurship Education, US Department of Education, Title VIB, $180,000.
  • Principle Investigator (2008-2012) Global Scholars Program, US Department of Education, TitleVIA, $180,000
  • Co-author, Principle Investigator, sub-grantee (2005-2009))  $209,000 FIPSE- North America Grant
  • Co-author, Principle Investigator, sub-grantee (2005-2009) $200,000 FIPSE-CAPSES (Brazil) grant


Akhan, CE, Altintas, MH, Kurtulmusoglu, F and Mueller, RD (2022) “Humorous Anthropomorphic TV Ads: A Cross-Cultural Analysis Using Collectivist and Individualist Elements”Pazarlama ve Pazarlama Araştırmaları Dergisi15(2), 325-346.

Desplaces, D, Congden S and R.D. Mueller. (2020), “Importing Pipes into Africa”, Southeast Case Research Journal, Vol 17, 2 (Winter): 67-71

Altintas, H Cinar, F, Kaufman, H and Mueller, R.D. (2017), “Management of Consumers in the Political Area: A Spatial Analysis on Nonvoting Speed and National Cultural Values”, Asian Journal of Multidisciplinary Studies, Vol V, Issue 8 (August).

Mueller, R.D., Wang, G., Liu, G. and C.C. Cui (2016), Consumer Xenocentrism in China: An Exploratory Study, Asia Pacific Journal of Marketing and Logistics, 28, 1: 73-91.

Kipnis, E; Broderick, A; Demangeot, C; Adkins, N R; Ferguson, H S; Henderson, G R; Johnson, G; Mandiberg, J M; Mueller, Rene; Pullig, C; Roy, A; ZUnia, M A; (2013), 'Branding Beyong Prejuidice: Navigating Multicultrual Marketplaces for Consumer Well-being', Journal of Business Research. 

Demangeot, C; Fergusin, G R; Mueller, Rene D.; Henderson, G; Kipnis, E; Zuniga, E; Abhijit, M; Pullig, C; Mandiberg, R D; Johnson, J; Broderick, A; & Admkins, N R (2013) 'A Framework for Intercultural Competency', Journal of Public Policy Marketing.

Broderick, A, Demangeot, C, Adkins,  N, Ferguson, N, Henderson, G, Johnson, G., Kipnis, E, Mandiberg, J, Mueller, R.D., Pullig, C, Roy, A and M Zuniga   “Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerabilities”, Journal of Research for Consumers: Transformative Consumer Research Special Issue, Issue 19.

For a comprehensive list of Dr. Rene Dentiste Mueller's research, please see her CV.