Kelley Cours Anderson, Ph.D.

Assistant Professor of Marketing

Address: Beatty Center, Room 423
Office Hours: Contact for appointment
Phone: 843.953.7634
E-mail: andersonkb@cofc.edu
Curriculum Vitae: Download


Dr. Kelley Cours Anderson is an Assistant Professor of Marketing for the Department of Management and Marketing at College of Charleston. Dr. Anderson earned her PhD from Texas Tech University and was previously a visiting scholar at York University. She received her MS and BS at the University of North Texas.

Her scholarship focuses on how emerging digital media technology impacts the way we consume and build markets and is informed and motivated by 15 years of industry experience leading CRM and consumer insights teams. Before returning to academia, Dr. Anderson worked for companies such as Walmart, Golfsmith, and Stage Stores. She is passionate about bringing her industry experience into the classroom in courses including Social Media Marketing, Advertising/IMC, Digital Marketing, and Marketing Concepts. While teaching at Texas Tech University, she received the Helen DeVitt Jones Excellence in Graduate Teaching Award (2021) and the Jerry S. Rawls Excellence in Undergraduate Teaching Award (2021).

Dr. Anderson’s research reveals the benefits and consequences of technology-enabled actor-networks. Studying consumer experiences and emerging technology, such as AI-enabled platforms, virtual reality, and social media, Dr. Anderson’s research program inspires several research projects. She enjoys collaborating with small businesses and technology firms to develop cutting-edge insights, and her working papers have been honored with several awards. These include the Jim McAlexander award (2022, Consumer Culture Theory Conference), the Future Trends in Consumer Behavior Track Best Paper (2022, AMA-Winter Conference), the Jane K. Fenyo Best Student Paper Award (2020, Association of Marketing Science Conference), the Sharon Beatty Best Paper in Services Marketing Award (2020 Society for Marketing Advances Conference), and the Franco Nicosia Competitive Paper Award (2019 Association for Consumer Research Conference).

Education

Texas Tech University
2021 - Ph.D. Business Administration (Marketing)

University of North Texas
2014 - M.S. Merchandising, magna cum laude

University of North Texas
2003 - B.S. Merchandising; Minor in Business Administration

Research Interests

  • Emerging Technology and Media
  • Market System Dynamics
  • Value Cocreation
  • Digital Consumer Culture

Courses Taught

  • Social Media Marketing
  • Advertising
  • Digital Marketing   
  • Integrated Marketing Communications 
  • Marketing Concepts 

Honors and Awards

  • Jim McAlexander Cool Research Paper Award (CCT, 2022)
  • Future Trends in Consumer Behavior track Best Paper (AMA-Winter, 2022)
  • Jerry S. Rawls Excellence in Undergraduate Teaching Award (TTU, 2021)
  • Helen DeVitt Jones Excellence in Graduate Teaching Award (2021)
  • Member of Beta Gamma Sigma (inducted 2021)
  • Jane K. Fenyo Best Student Paper Award at AMS (2020)
  • Sharon Beatty Best Paper in Services Marketing at SMA (2020)• AMA DocSIG Spotlight (2020)
  • Rawls COB Marketing Doctoral Student Excellence in Research Award (2020)
  • AMA Sheth Doctoral Consortium Fellow (2020), representing Schulich School of Business, York University
  • American Marketing Society Doctorial Consortium Fellow (2020)
  • Franco Nicosia ACR Competitive Paper Award (2019) 
  • Society of Marketing Advances Doctoral Consortium Fellow (2019)

Publications

Bradley, T., Anderson, K.C., Hass, A. (in press), “The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion,” Journal of Macromarketing.

Anderson K.C., Freybote, J., & Manis, K. T. (2022), “The Impact of Virtual Marketing Strategies on the Price-TOM Relation,” The Journal of Real Estate Finance and Economics. 
https://doi.org/10.1007/s11146-022-09908-x 

Anderson K.C. & Laverie, D.A. (2022), “In the Consumers’ Eye: A Mixed-Method Approach to Understanding How VR-Content Influences Unbranded Product Quality Perceptions," Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2022.102977.

Mitchell, C., Anderson, K.C., Laverie, D.A., & Hass, A. (2021). Distance Be Damned: Creating Social Presence in a Pandemic Constrained Environment. Marketing Education Review. 1-7.

Hass, A., Laverie, D.A., and Anderson, K. (2020). ‘Let’s be Independent Together’: Enabling Student Autonomy with Team Based Learning Activities in a Flipped Class. Marketing Education Review. 1-7.