Kelley Cours Anderson, Ph.D.

Assistant Professor of Marketing

Address: Beatty Center, Room 423
Office Hours: Contact for appointment
Phone: 843.953.7634
E-mail: andersonkb@cofc.edu
Curriculum Vitae: Download


Dr. Kelley Cours Anderson is an Assistant Professor of Marketing for the Department of Management and Marketing at College of Charleston. Dr. Anderson earned her PhD from Texas Tech University and was previously a visiting scholar at York University. She received her MS and BS at the University of North Texas.

Her scholarship focuses on how emerging digital media technology impacts the way we consume and build markets and is informed and motivated by 15 years of industry experience leading CRM and consumer insights teams. Before returning to academia, Dr. Anderson worked for companies such as Walmart, Golfsmith, and Stage Stores. She is passionate about bringing her industry experience into the classroom in courses including Integrated Marketing Communication, Digital Marketing, Marketing Concepts, and Marketing Management. While teaching at Texas Tech University, she received the Helen DeVitt Jones Excellence in Graduate Teaching Award (2020).

Dr. Anderson’s research reveals the benefits and consequences of technology-enabled actor-networks. Studying emerging technology, such as AI-enabled platforms, Virtual Reality, and social media, Dr. Anderson’s research program inspires several research projects. She enjoys collaborating with small businesses and technology firms to develop cutting-edge research, and her working papers have been honored with several awards. She received the Franco Nicosia Competitive Paper Award at the 2019 Association for Consumer Research Conference for her paper “The Path from Innovative Marketing Medium to Value-Creation: An Experience in Virtual Reality.” Her paper titled “Super-Heroes at Your Service: Business Communities Inspiring Creativity to Mitigate Crisis” was the recipient of the Sharon Beatty Best Paper in Services Marketing Award at the 2020 Society for Marketing Advances Conference. Also in 2020, her work entitled “Early Adoption of Innovative Media into Digital Marketing Strategies: The Radical Influence of Virtual Reality” was awarded the Jane K. Fenyo Best Student Paper Award at the Association of Marketing Science Conference.

Education

Texas Tech University
2021 - Ph.D. Business Administration (Marketing)

University of North Texas
2014 - M.S. Merchandising, magna cum laude

University of North Texas
2003 - B.S. Merchandising; Minor in Business Administration


Research Interests

  • Emerging Technology and Media
  • Market System Dynamics
  • Value Cocreation
  • Digital Consumer Culture

Courses Taught

  • Advanced Social Media Marketing
  • Advertising
  • Digital Marketing   
  • Integrated Marketing Communications 
  • Marketing Concepts. 

Honors and Awards

  • Future Trends in Consumer Behavior track Best Paper (AMA-Winter, 2022)
  • Jerry S. Rawls Excellence in Undergraduate Teaching Award (TTU, 2021)
  • Helen DeVitt Jones Excellence in Graduate Teaching Award (2021)
  • Member of Beta Gamma Sigma (inducted 2021)
  • Jane K. Fenyo Best Student Paper Award at AMS (2020)
  • Sharon Beatty Best Paper in Services Marketing at SMA (2020)• AMA DocSIG Spotlight (2020)
  • Rawls COB Marketing Doctoral Student Excellence in Research Award (2020)
  • AMA Sheth Doctoral Consortium Fellow (2020), representing Schulich School of Business, York University
  • American Marketing Society Doctorial Consortium Fellow (2020)
  • Franco Nicosia ACR Competitive Paper Award (2019) 
  • Society of Marketing Advances Doctoral Consortium Fellow (2019)

Publications

Anderson K.C., Freybote, J., & Manis, K. T. (2022), “The Impact of Virtual Marketing Strategies on the Price-TOM Relation,” The Journal of Real Estate Finance and Economics.

Anderson K.C. & Laverie, D.A. (2022), “In the Consumers’ Eye: A Mixed-Method Approach to Understanding How VR-Content Influences Unbranded Product Quality Perceptions," Journal of Retailing and Consumer Services, https://doi.org/10.1016/j.jretconser.2022.102977.

Mitchell, C., Anderson, K.C., Laverie, D.A., & Hass, A. (2021). Distance Be Damned: Creating Social Presence in a Pandemic Constrained Environment. Marketing Education Review. 1-7.

Hass, A., Laverie, D.A., and Anderson, K. (2020). ‘Let’s be Independent Together’: Enabling Student Autonomy with Team Based Learning Activities in a Flipped Class. Marketing Education Review. 1-7.