John McGrath, Ph.D.

Instructor of Marketing and Management

Address: JC Long, Room 330
Office Hours: Contact for appointment
Phone: 843.953.6565
Curriculum Vitae: Download

Dr. John McGrath is an Instructor of Marketing and Management at the School of Business.  He joined the College of Charleston in 2021, bringing a mix of real world industry experience combined with a rich academic teaching background.  

John’s corporate experience includes professional positions with global marketing firms Leo Burnett and J. Walter Thompson, where he served as a VP and worked on major campaigns for clients including Miller Brewing, Oscar Mayer Foods, McDonnell Douglas Aerospace, and Northwestern Mutual Life Insurance.

His academic experience includes teaching positions at DePaul University and the University of Pittsburgh at Johnstown, where he served as a Professor of Marketing, earned the Chancellor’s Distinguished Teaching Award and Community Service Award, and founded the University’s Marketing program.

His research interests include Integrated Marketing Communications, Community Quality of Life and Economic Development, and Tourism Marketing. His research has been published in a diverse set of peer-reviewed academic journals including the Journal of Marketing Communications, Journal of Promotion Management, Marketing Management Journal, Journal of Marketing for Higher Education, Economic Development Quarterly, Tourism Economics, Local Economy, International Journal of Leisure and Tourism, and the Journal of Hospitality and Tourism Insights.


Pennsylvania State University
Ph.D., Mass Communications - 2001

Northwestern University 
M.M., Management - 1990

University of Notre Dame 
B.B.A., Marketing - 1982

Research Interests

  • Integrated Marketing Communications
  • Community Quality of Life and Economic Development
  • Tourism Marketing

Courses Taught

  • MKTG 302 Marketing Concepts
  • MBAD 504 Managing & Leading Organizations

Honors and Awards

  • University of Pittsburgh Chancellor’s Distinguished Teaching Award
  • Marketing Management Association Teaching Excellence Award
  • University of Pittsburgh at Johnstown Community Service Recognition Award


McGrath, J.M. (2023).  “Administrators love experiential service learning, but what do students think? Empirical insights using the BACE instrument”.  Journal for Advancement of Marketing Education.

McGrath, J. M. (2020). An affordable, sustainable tourist QoL model: the case study of Appalachian mountain towns. Journal of Hospitality and Tourism Insights. DOI:

McGrath, J. M., Primm, D., & Lafe, W. (2017). Tourist motivations for visiting heritage attractions: new insights from a large US study. International Journal of Leisure and Tourism Marketing5(4), 298-318.

McGrath, J. M., Glenn, S., & Vickroy, R. (2016). Affordable, sustainable local economic research for small urban areas: 22 years of evolution and refinement. Local Economy31(6), 733-745.


For a comprehensive list of Dr. McGrath's research, please see his CV.