James Kindley

Adjunct Professor
Marketing

Address: Main Campus
Office Hours: By Appointment
Phone: 469.261.6134
E-mail: jameskindley@mac.com
Curriculum Vitae: Download


Mr. Kindley has been an adjunct professor of Marketing at the College of Charleston since 2011.  He also served as the director of its MBA Program.  Mr. Kindley was a Senior Lecturer of Marketing in the Cox School of Business at SMU in Dallas from 1996 to 2010.   He has taught marketing fundamentals, marketing strategy and implementation, and innovation courses to undergraduates, MBA students, and executives at several universities in addition to CofC and SMU.

Mr. Kindley has been a group product manager at Rubbermaid, vice president of marketing at Bissell, vice president of marketing at Williamson-Dickie Manufacturing Co., president of American Designer Pottery, and has participated in several start-up businesses.  He is currently a partner in MTI, a firm that focuses on helping companies improve their capabilities to develop successful new products.  Jim also provides creative services for consumer products firms.  He presently is an advisor and mentor to several small businesses.

Education

Harvard University, Boston, MA               
 MBA, 1977                                                              

Illinois Institute of Technology, Chicago, IL                                         
MS Product Design, 1971

Georgia Institute of Technology, Atlanta, GA                                                         
 BS Industrial Design, 1968

Research Interests

New product development and innovation, consumer products.  Specific focus at improving front-end ideation and project selection process dynamics for higher new product success rates and improved investment returns.

Courses Taught

  • Marketing Concepts
  • Product and Brand Management

Honors and Awards

SMU/COX Distinguished Teacher Award  (MBA and undergraduate programs)                                       

Received for:  1999, 2000, 2001, 2002, 2003, 2005, 2007, 2008

Publications

Article Recently Published 

“Visions” – PDMA publication          June 2007

“Why Innovation is Not Producing More New Product Successes”

Reviewer and Author for Harvard Business School Press:

  •  “Brief Cases in Marketing”  2007, 2008, 2009, 2010, 2011
  •   Co-author of teaching note for  “Mountain Man Brewing Company”