Ferris D. Kaplan, M.A.

Adjunct Faculty
Marketing

Address: Main Campus
Office Hours: Contact for appointment
Phone: 703.927.3550
E-mail: kaplanfd@cofc.edu
Curriculum Vitae: Download


Ferris Kaplan has more than 30 years of senior marketing experience at large for-profit and nonprofit companies.  He was most recently a specialist and trainer at the Apple Retail Store in Charleston. Kaplan continues as a business development consultant, and has a resume writing business

Previously, he was the marketing and sponsorship director for Fair Oaks Mall in Fairfax, Virginia, among the largest retail shopping centers in the nation.  Ferris then worked in Los Angeles as a network and studio executive. At The Walt Disney Company he was in charge of sales administration for the world’s largest home video company.  The Humane Society of the United States hired and moved Kaplan to Washington, D.C., to establish their marketing department. He was then hired by the American Red Cross to establish their business development and marketing department, creating products for the 1,600 chapters nationwide.  From there he went on to work as Group Senior Vice President for Strategic Planning for the American Advertising Federation, an association of the nation’s largest advertisers, advertising agencies and media.

He has been a panelist and workshop presenter for many organizations. Currently, Professor Kaplan is the advisor for CofC’s (School of Business) American Marketing Association Collegiate Chapter.


Education

  • University of Southern California – Los Angeles, CA   
    M.A, Broadcasting, 1979
  • University of Southern California – Los Angeles, CA 
    B.A., Journalism, 1977

Courses Taught

  • Retailing Management
  • Advertising
  • Sales Management and Personal Selling