Daniel Guttentag, Ph.D.

Associate Professor, Director of the Office of Tourism Analysis

Address: Beatty Center, Room 315
Office Hours: Tuesday 9:30 am - 10:30 am; 12:15 pm - 1:15 pm, and Thursday 3:00 pm - 4:00 pm
Phone: 843.953.2025
E-mail: guttentagda@cofc.edu
Curriculum Vitae: Download

Daniel Guttentag is an Assistant Professor in Hospitality and Tourism Management in the School of Business at the College of Charleston.  He additionally serves as the Director of the Office of Tourism Analysis, which conducts data analysis and market research on behalf of tourism businesses and organizations throughout the Lowcountry.  Daniel holds a Ph.D. in Recreation and Leisure Studies and a Master's degree in Tourism Policy and Planning, both from the University of Waterloo (Canada). He also worked for several years as a Tourism Business Analyst for the Toronto Convention and Visitors Bureau.

Daniel regularly teaches the introductory hospitality and tourism course (HTMT 210), along with courses on tourism technology and revenue management. As a researcher, Daniel is especially interested in tourism innovations, particularly related to Airbnb and virtual reality. Daniel joined the College in 2017, and enjoys taking advantage of all the Lowcountry has to offer, together with his wife, Joslyne, and their two children.


University of Waterloo
Ph.D., Department of Recreation and Leisure Studies, 2016
M.E.S. Tourism Policy and Planning, Department of Geography and Environmental Management, 2010

Colgate University
B.A., Department of History, 2004

Research Interests

  • Peer-to-Peer Lodging
  • Volunteer Tourism
  • Market Segmentation
  • Casino Gambling Behavior

Courses Taught

  • Principles and Practices of Hospitality and Tourism
  • Hospitality and Tourism Technology
  • Forecasting and Business Analytics in Hospitality

 Innovator Program Coordinator/Mentor

Mentored alumnus Kolt Robins as he established Pacifica Aventuras, an adventure tour company in Nicaragua.


Journal Articles (Peer-Reviewed)

Litvin, S., & Guttentag, D. (in press). There is no place like home for the holidays: Who
travels in the midst of a deadly pandemic?. Journal of Travel Research.

Griffin, T., Guttentag, D., Lee, S. H. (M.), Giberson, J., & Dimanche, F. (2022). Is VR
always better for destination marketing? Comparing different media and styles. Journal of
Vacation Marketing. Published online 10 February 2022.

Guttentag, D., Scott, B. C., Pitts, R. E., & Smith, W. W. (2022). ‘Southern hospitality’ in
Charleston, South Carolina: The diverse meanings of a regional form of hospitality in a
growing tourism destination. Tourism Recreation Research. Published online 20 March

Litvin, S., Guttentag, D., & Smith, W. (2022). Political attitudes and Plog’s travel
personality model. International Journal of Tourism Research, 24(1), 181-184.

Litvin, S., Guttentag, D., & Smith, W. (in press). Who should you market to in a crisis?Examining Plog’s model during the Covid-19 pandemic. Journal of Travel Research.

Alrawadieh, Z., Guttentag, D., Cifci, M.A., & Cetin, G. (2020). Budget and midrange hotel managers’ perceptions of and responses to Airbnb: Evidence from Istanbul. International Journal of Contemporary Hospitality Management, 32(2), 588-604.

Dubois, L.-E., Gibbs, C., Griffin, T., & Guttentag, D. (2020). The impact of video games on destination image. Current Issues in Tourism. Published online 15 February 2020.

Griffin, T., & Guttentag, D. (2020). Identifying active resident hosts of VFR visitors. International Journal of Tourism Research, 22(5), 627-636.

Guttentag, D., & Smith, S. L. (2020). The diffusion of Airbnb: A comparative look at earlier adopters, later adopters, and non-adopters. Current Issues in Tourism, Published online 25 June 2020.

Guttentag, D. (2019). Progress on Airbnb: A literature review. Journal of Hospitality and Tourism Technology, 10(4), 814-844.

Guttentag, D. (2019). Transformative experiences via Airbnb: Is it the guests or the host communities that will be transformed?. The Journal of Tourism Futures, 5(2), 179-184.

Ranson, P, & Guttentag, D. (2019). “Please tidy up before leaving”: Nudging desirable behavior amongst Airbnb guests. International Journal of Culture, Tourism, and Hospitality Research, 13(4), 524-530.

Gibbs, C., Guttentag, D., Gretzel, U., Morton, J., & Goodwill, A. (2018). Pricing in the sharing economy: A hedonic pricing model applied to Airbnb listings. Journal of Travel & Tourism Marketing, 35(1), 46-56.

Gibbs, C., Guttentag, D., Gretzel, U., Yao, L., & Morton, J. (2018). Use of dynamic pricing strategies by Airbnb hosts. International Journal of Contemporary Hospitality Management, 30(1), 2-20.

Guttentag, D., Smith, S., Potwarka, L., & Havitz, M. (2018). Why tourists choose Airbnb: A motivation-based segmentation study. Journal of Travel Research, 57(3), 342-359.

Guttentag, D., Smith, S. (2017). Assessing Airbnb as a disruptive innovation relative to hotels: Substitution and comparative performance expectations. International Journal of Hospitality Management, 64, 1-10.

Guttentag, D. (2015). Airbnb: Disruptive innovation and the rise of an informal tourism accommodation sector. Current Issues in Tourism, 18(12), 1192-1217.

Guttentag, D., Harrigan, K., & Smith, S. (2012). Gambling by Ontario casino employees: Gambling behaviours, problem gambling and impacts of the employment. International Gambling Studies, 12(1), 5-22.

Guttentag, D. (2011). Volunteer tourism: As good as it seems?. Tourism Recreation Research, 36(1), 69-74.

Guttentag, D. (2010). Virtual reality: Applications and implications for tourism. Tourism Management, 31(5), 637-651.

Guttentag, D., & Havitz, M. E. (2010). Superstition as a personal moderator in the development of commitment and loyalty to and within casinos. Leisure/Loisir, 34(1), 1-25.

Guttentag, D. (2009). The legal protection of indigenous souvenir products. Tourism Recreation Research, 34(1), 23-34.

Guttentag, D. (2009). The possible negative impacts of volunteer tourism. International Journal of Tourism Research, 11(6), 537-551.


Journal Articles (Editorially-Refereed)

Guttentag, D. (2018). Commentary - “Authenticity and the sharing economy”: Which Airbnb are we talking about?. Academy of Management Discoveries, 4(3), 373-375.

Guttentag, D. (2012). Volunteer tourism has gone commercial: The reasons and the implications. Tourism Recreation Research, 37(3), 273-275.


Book Chapters and Contributions

Guttentag, D. (in press). Digital destinations and avatar tourists: A futuristic look at virtual reality tourism and its real-world impacts. In U. McMahon-Beattie, M. Sigala, & I. Yeoman (Eds.), Science fiction, disruption and tourism. Channel View.

Guttentag, D. (2020). Virtual reality and the end of tourism? A substitution acceptance model. In Z. Xiang, M. Fuchs, U. Gretzel, and W. Höpken. (Eds.), Handbook of e-Tourism. Springer.

Guttentag, D., Griffin, T., Lee, S. H. (2018). The future is now: How virtual reality and augmented reality are transforming tourism. In C. Cooper, B. Gartner, N. Scott, and S. Volo (Eds.), The Sage handbook of tourism management (pp. 443-462). Washington, DC: Sage.

Guttentag, D. (2017). Regulating innovation in the collaborative economy: An examination of Airbnb’s early legal issues. In D. Dredge and S. Gyimóthy (Eds.), Collaborative economy and tourism: Perspectives, politics, policies and prospects (pp. 97-128). Frankfurt: Springer.

Guttentag, D. (2017). Obtaining a sample of Airbnb users (Focus box). In S. L. J. Smith, Practical tourism research (2nd ed.) (pp. 109-111). Boston: CABI.

Guttentag, D., & Smith, S. (2016). Delphi technique, tourism. In J. Jafari & H. Xiao (Eds.), Encyclopedia of tourism (pp. 231-232). Frankfurt: Springer.

Mock, S., Mannell, R., & Guttentag, D. (2016). Psychology of leisure, positive psychology, and leisure theory. In G. Walker, D. Scott, & M. Stodolska (Eds.), Leisure matters: The state and future of leisure studies (pp. 41-48). State College, PA: Venture Publishing, Inc.

Guttentag, D. (2015). Volunteer tourism: Insights from the past, concerns about the present, and questions for the future. In T. V. Singh (Ed.), Challenges in tourism research (pp. 112-118). Toronto: Channel View Publications.

Guttentag, D. (2012). Volunteer tourism: As good as it seems?. In T. V. Singh (Ed.), Critical debates in tourism (pp. 152-159). Toronto: Channel View Publications.


Conference Proceedings (Refereed)

Griffin, T., Giberson, J., Lee, S. H., Guttentag, D., Kandaurova, M., Sergueeva, K., & Dimanche, F. (2017). Virtual reality and implications for destination marketing. In 48th Annual Travel and Tourism Research Association International Conference, 20-23 June 2017.

Griffin, T., & Guttentag, D. (2017). The VFR hosting activity of immigrant and Canadian-born residents. In 48th Annual Travel and Tourism Research Association International Conference, 20-23 June 2017.


Media Publications

Guttentag, D. (2018, August 30). What Airbnb really does to a neighborhood. BBC.

Retrieved from https://www.bbc.com/news/business-45083954.