John Crotts, Ph.D.


Address: Beatty Center, Room 329
Office Hours: Tuesday & Thursday 2:00pm - 3:00pm and Wednesday 10:00am - 12:00pm - schedule appointment via cell phone
Phone: Cell: 843.860.4323 Office: 843.953.6916
Curriculum Vitae: Download

John C. Crotts, Ph. D., is a Professor of Hospitality and Tourism Management in the School of Business at the College of Charleston located in Charleston, South Carolina, USA. Prior to this position, he lectured in the Advanced Business Programme on tourism subjects at Otago University, New Zealand and was Director of the Center for Tourism Research and Development at the University of Florida. His research encompasses the areas of economic psychology, sales and negotiation strategy, and the management of cooperative alliances.  He also serves as the North American Editor of Tourism Management and as a Research Fellow at the Institute for Services Research at Virginia Tech.

Dr. Crotts is an active consultant with both large and small organizations most recently including Hyatt North America, Starbucks, the South Carolina Ports Authority, Michigan Ports Authority, US Department of Energy, and the cities of Grand Island, LA and Charleston, SC.

Educated at Appalachian State, Minnesota State, and the University of Oregon, John earned a Ph. D. in Leisure Studies and Services from the University of Oregon in 1989.  His recent continuing education includes certifications on teaching negotiations from Harvard University (2019, 2015, 2014) and Northwestern University (2011).


University of Oregon, Eugene, Oregon
Ph.D., Leisure Studies and Services, 1989

Appalachian State University, Boone, North Carolina
Ed.S., Higher Education, 1987

Mankato State University, Mankata, Minnesota
M.S., Experiential Education, 1979

Appalachian State University, Boone, North Carolina
B.A., Sociology, 1976

Research Interests

  • Consumer Behavior
  • Economic Psychology
  • Sales and Marketing

Courses Taught

  • Hospitality sales and negotiations
  • Service operations management
  • Negotiations: Principles and practices

Honors and Awards

  • 140+ academic publications in the form of journal articles, books and book chapters
  • Fulbright Senior Scholar 2010-2015
  • Since 2003, generated more than $300,000 in sponsored research; obtained $1,175,000 in program support; and awarded three US patents.



Journal Articles (refereed)

John Crotts, Vince Magnini and Zhang Shuai (2022 in print). An analysis of the curriculum requirements among hospitality and tourism management programs worldwide in AACSB colleges of business. Journal of Hospitality and Tourism Education, Vol 34(1).
John Crotts (2021- in print). The college gets its act together: Cutting the costs of disputes in organizations. Journal of Cases in Educational Leadership, 24.
Yvette Reisinger and John Crotts (2021 pre-published online). 'An empirical analysis of young adult Kuwaiti nationals’ intention to travel to non-Muslim countries. Journal of Tourism and Cultural Change.
Vince Magnini, John Crotts and Ezra Calvert (2021). The increased importance of competitor benchmarking as a strategic tool during Covid-19 recovery. International Hospitality Review. Ahead-of-print.
Omid M. Ghoochani, Mansour Ghanian, Bahman Khosravipour and John C. Crotts (2020). Sustainable tourism development performance in the wetland areas: A proposed composite index. Tourism Review, 75(5), 745-764.

John Crotts (2019 in print). Labor strike at the Silverado Resort and Country Club (A Case Study). Chicago: Northwestern University Dispute Resolution Research Center.

John Crotts (2019). Negotiating public-private interests: The development of Greenville, SC’s Falls Park on the Reedy River (A Case Study). Chicago: Northwestern University Dispute Resolution Research Center.

Sam Haung and John Crotts (2019). Relationship between Hofstede’s cultural dimensions and tourist satisfaction: A cross-country cross-sample examination. Tourism Management, Vol 72 (June), 232-241.

John Crotts and Josef Mazanec (2018). Acculturation of migrant populations: An exploratory study across multiple generations. International Journal of Culture, Tourism and Communications, Vol. 18(4), 227-241. 

Ghanian, M., O. Ghoochani and J. Crotts (2018) . Analyzing the motivation factors in support of tourism development: The case of rural communities in Kurdistan Region of Iran.  Journal of Sustainable Rural Development, Vol. 1(2), 137-47.

Woodside, Arch, John Crotts, Natalina Zlatevska and Abdul Aziz (2017) Are Wall Street wolves actually high-sales performers (Yes) and are all stockbrokers high-sales performing wolves (No)?  Asian Journal of

Business Research, Vol. 7(1), 43-57.
John Crotts (2017). Cross cultural differences in hospitality and tourism research:  Where we have been and where we should go. Journal of Tourism, Vol 17(2), 5-22.

Mazanec, Josef,  John Crotts, Dogan Gusroy and Lu Lu (2015). Homogeneity versus Heterogeneity of Cultural Values: An Item-Response Theoretical Approach Applying Hofstede’s Cultural Dimensions in a Single Nation. Tourism Management, Vol. 48(June), 299-304.

John Crotts (2015).  Case Study: The University gets its act together: Cutting the cost of disputes in organizations. Journal of the International Academy for Case Studies, Vol. 21(6), 57-64..
Hogan, Robert and John Crotts (2015).  Case Study: Taj takes aim at North America.  Journal of the International Academy for Case Studies, Vol. 21(6), 141-146.

Ghanian, M., O. Ghoochani and J. Crotts (2014). An application of European Performance Satisfaction Index towards rural tourism: The case of western Iran.  Tourism Management Perspectives, Vol. 11 (July) 77–82.

One, M., R. Qureshi and J. Crotts (2014). Resident attitudes towards rural tourism development: A micro analysis of gender differences in the Kashmir.  Intercontinental Journal of Human Resource Management, Vol. 1(4).

Hefner, Frank, Brumby McCloud and John Crotts (2014).  An analysis of cruise ship impact on local hotel demand: An event study in Charleston, SC. Tourism Economics, Vol. 20 (5), 1145–1153. 

Ritchie, Brent, John Crotts, Anita Zehrer, and George Volsky (2013).  Understanding the effects of a tourism crisis:  The impact of the BP oil spill on regional lodging demand.  Journal of Travel Research, Vol 53 (1), 12-25. 

John Crotts and Josef Mazanec (2013). Diagnosing the impact of an event on hotel demand: The case of the BP oil spill.  Tourism Management Perspectives, Vol. 8(October), 60-67.

Antonella Capriello, Peyton R. Mason, Boyd Davis and John Crotts (2013). Mining consumer sentiment from blog narratives: An application of three alternative methods.  Journal of Business Research, Vol. 66, April, 778-785. 

John Crotts and S.K. Gupta (2013).   Innovation and competitiveness: What we can learn from Clayton Christensen.  Journal of Tourism, Vol. 19(1), 1-10. 

John Crotts and Anita Zehrer (2012). An exploratory study of vacation stress.  Tourism Analysis, Vol. 17(4), 547-552.

Anita Zehrer and John Crotts (2012). The development of a model of vacation stress among vacation travelers. Tourism Review, Vol 67(3), 41-55.

Yvette Reisinger and John C. Crotts (2012).  A look at the flipside of international marketing:  The acculturation of foreign-born residents of the U.S.  Tourism Review, Vol. 67 (1), 42-50. 

Vince Magnini, Derya Kara, John Crotts and Anita Zehrer (2012). Culture and service-related positive disconfirmations: An application of travel blog analysis. Journal of Vacation Marketing, Vol. 18(3), 251-257. 

Vince Magnini, John Crotts and Anita Zehrer (2011). Understanding customer delight: An application of travel blog analysis.  Journal of Travel Research, Vol. 50(5), 535-545.


Paul Wagner, John Crotts and Byron Marlowe (2019 in print). Wine sales and distribution:  The secrets to building a consultative selling approach. Boulder, Co:  Rowman & Littlefield Publishers.

Peter Robinson, Paul Fallon, Harry Cameron and John Crotts (2016).  Operations management in the travel industry.  Oxfordshire, UK: CABI.

John Crotts, S. K. Gupta, and S. C. Bagri (Editors) (2013).  Innovation and competitiveness in hospitality and tourism.  New Dehli, India: Kaniska Publishers.

Rich McNeil and John Crotts (2005).  Selling hospitality: A situational approach. Clifton Park, N.Y.: Delmar/Thompson Publishing.

Chapters in Books

John Crotts (2016).  Teaching sales and negotiations.  In Pierre Benckendorff and Anita Zehrer’s (Eds.) International handbook of teaching and learning in tourism, Cheltenham, UK: Edward Elgar Publishing, 42-57.

Arch G. Woodside, Xin Xia, John Crotts and Jeremy Clement  (2016).  Best and worst practices in management performance audits: constructing and testing an algorithmic model. In Arch G. Woodside (ed.) Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing (Advances in Business Marketing and Purchasing, Volume 240, Emerald Group Publishing Limited, 19 -51.

John Crotts (2015). Negotiating partnerships and strategic alliances: A call to educators.  In Gursoy, D.,  M. Saayman and  M. Sotiriadis (Editor)s, The handbook of collaboration in tourism related businesses and destinations, Emerald, 257-272.

Catherine Burton and John Crotts (2015).  Theoretical perspectives on crimes against tourists. In Brent Ritchie and Kom Campiranon (Eds.)   Tourism Crisis and Disaster Management in the Asia-Pacific Region. CABI, 3-44.

John Crotts and S.K. Gupta (2013).   Innovation and competitiveness: What we can learn from Clayton Christensen.  In John Crotts, S. K. Gupta, and S. C. Bagri (Editors) (2013).  Innovation and competitiveness in the hospitality and tourism.  New Dehli, India: Kaniska Publishers, 1-11.

Ruth Rios-Morales, John Crotts and Max Schweizer (2013). Policy strategies for innovation in Switzerland. In Demetris Vrontis and Alkis Thrassou (Eds) Innovative business practices: Prevailing a turbulent era, New Castle, UK: Cambridge Scholars Publishing, 195-210.

Neha Shah and John C. Crotts (2014, 2011). Marketing hospitality and tourism enterprises with social and traditional media. In Robert A. Brymer’s Hospitality and tourism, 15th Edition, Dubuque, Iowa: Kendall Hunt.

Bing Pan and John Crotts (2012). Theoretical models of social media with marketing implications. In Marianna Sigala (ed) Web 2.0 in Travel, Tourism and Hospitality: Theory, Practice and Cases.  Surrey, UK: Ashgate Publishing Ltd.

John Crotts, Boyd Davis and Peyton Mason (2012). Analyzing travel blog content for competitive advantage: Lessons learned in the application of software aided linguistics analysis. In Marianna Sigala (ed) Web 2.0 in Travel, Tourism and Hospitality: Theory, Practice and Cases.  Surrey, UK: Ashgate Publishing Ltd.


Sponsored Research

Vince Magnini and John Crotts (2017-2018).  An assessment of the economic contribution of the Michigan State Ports Authority.  Michigan State Ports Authority.

John Crotts (2018). Evaluation of Venice Beach as a tourist attraction. The Estate of Alice Gruppioni versus the City of Los Angeles.

John Crotts (2017).  Assessing property owners’ willingness to pay for improved parks and recreation amenities: A willingness to pay survey. City of Saluda, NC and the Virginia Tech University Service Research Institute.

Bing Pan and John Crotts (2014-15).  An assessment of resident attitudes towards tourism.  Department of Planning, Preservation and Sustainability, City of Charleston.

John Crotts (2015).  Evaluation of the sales practices of Festiva timeshare resorts.  State of Maine vs. Zealander Holdings, Inc.

John Crotts (2014). Quantifying the economic impact of a proposed arts guild incubator on Lancaster County.  City of Lancaster, SC,.Part of a larger grant funded by the US Department of Agriculture, Rural Business Enterprise Grant.

John Crotts (2015). Managing disputes and conflicts in workplace. 2015 Hong Kong Polytechnic University’s Winter Leadership School, Dec 18-19.

John Crotts (2013).  Negotiating win-win outcomes. Selective Service Board- Officer Training Academy, Srinagar, Uttarakhand, India, May 7.

Scott Walker, Peyton Mason, and John Crotts (2013). Social media mining of traveler reviews to determine perceptions of Hyatt and key competition.  Hyatt Hotels and Resorts, North America.

Michael Wolfe and John Crotts (2012-13).  The economic impact of the BP Oil Spill on Grand Isle and Lafitte, LA.  Townships of Grand Island and Lafitte, and the Colvin Law Firm, $12,000.

John Crotts and Frank Hefner (2012). Analysis of the economic contributions of the SC State Ports Authority’s cruise ship activity to the regional economy. South Carolina State Ports Authority.

John Crotts and Michael Wolfe (2011). The impact of cruise ship embarkations and debarkations on hotel demand in metro Charleston’s major hotel markets.  South Carolina State Ports Authority.

Scott Walker, Peyton Mason and John Crotts (2011).  Modeling the impact of consumer engagement on US transient sales by hotel brand. Atlanta, GA: Hyatt Hotels/BBDO.

Peyton Mason, Scott Walker and John Crotts (2010).  Measuring and modeling the impact & ROI of social media on US sales. Atlanta, GA: Starbucks/BBDO.

John Crotts (2010).  Feasibility study of a cold war museum: A willingness to pay survey.  Barnwell, SC: US Department of Energy- Savannah River Site.