Current Faculty Research

Hospitality and Tourism Management

Smith, W.W., Pitts R.E., & Wang, W. (Submitted: Event Management 5/7/2018). Sponsorship Outcomes for Charity-Linked Events: Participant Segments Interaction with Sponsor Attributes.

Litvin, S. W., & Smith, W.W. (R&R: Journal of Travel Research 9/21/18). Not in My Backyard: Personal Politics and Resident Attitudes towards Tourism.

Pan, B., Smith, W. W., & Litvin, S. W. (2018). Online travel survey response rates and researcher ethnicity. International Journal of Tourism Research.

Frash, R.E., Blouse, J.E., Smith, W.W., & Scherhag, K. (2018). A Multidisciplinary Marketing Profile of Motorcycle Tourists: Explorers Escaping Routine to Find Flow on Scenic Routes. Tourism Recreation Research. 1-13.

Smith, W.W., Clement, J & Pitts, R.E. (2018). Oh the Places They’ll Go. A Methodology for Examining the Early Career Paths of Alumni as a Basis for Program Development and Review. Journal of Teaching in Travel and Tourism. 18(2) 109-122.

Litvin, S.W. and Sobel, R.N. (2018 acceptance). “Organic versus Solicited Hotel TripAdvisor Reviews: Measuring their Respective Characteristics.” Cornell Hospitality Quarterly. (Paper accepted and awaiting publication.)

Litvin, S.W. and Romo, S.L. (2018 acceptance). “Hotel Saturation and its Impact upon Destination Marketing.” Journal of Vacation Marketing. (Paper accepted and awaiting publication.)

McLeod, B., Litvin, S.W., Heriot, K.C., Jauregui, A, and Dempsey, E. (2018). “The Effect of Delisting of a Hotel Market from Online Travel Agency Websites: Evidence from Columbus, Georgia.” Tourism Review International. Vol. 22 (1): 41-48.

McLeod, B., Litvin, S.W., Heriot, K.C., Jauergui, A., and Dempsey, E.E. (2018). “Goodbye Columbus: An Empirical Study of OTAs and the Hotel Industry. Cornell Hospitality Quarterly, Vol. 59 (1): 61-66.

Litvin, S.W., Goldsmith, R.E. and Pan. B (2018). “A Retrospective View of Electronic Word-of-Mouth in Hospitality and Tourism Management.” International Journal of Contemporary Hospitality Management, Vol. 30 (1): 313-325.

Litvin, S.W. and Dowling, K.M. (2018). “TripAdvisor and Hotel Consumer Brand Loyalty.” Current Issues in Tourism, Vol. 21 (8): 842-846.

Litvin, S.W. and Rosene, J.T. (2018). “Keeping it Fresh: Revisiting an Historic Tourist City’s Streetscape Improvement Project.” Journal of Destination Marketing & Management, Vol. 7 (March): 12-17.

Litvin, S.W., Goldsmith, R.E. and Pan. B (2018). “A Retrospective View of Electronic Word-of-Mouth in Hospitality and Tourism Management.” International Journal of Contemporary Hospitality Management, Vol. 30 (1): 313-325.

Guttentag, D. (2018). Commentary - “Authenticity and the sharing economy”: Which Airbnb are we talking about?. Academy of Management Discoveries, 4(3), 373-375.

Guttentag, D., Griffin, T., Lee, S. H. (2018). The future is now: How virtual reality and augmented reality are transforming tourism. In C. Cooper, B. Gartner, N. Scott, and S. Volo (Eds.), The Sage handbook of tourism management.

Gibbs, C., Guttentag, D., Gretzel, U., & Morton, J. (2018). Pricing in the sharing economy: A hedonic pricing model applied to Airbnb listings. Journal of Travel & Tourism Marketing, 35(1), 46-56.

Guttentag, D., Smith, S., Potwarka, L., & Havitz, M. (2018). Why tourists choose Airbnb: A motivation-based segmentation study. Journal of Travel Research, 57(3), 342-359.

Gibbs, C., Guttentag, D., Gretzel, U., & Yao, L. (2018). The use of dynamic pricing strategies by Airbnb hosts. International Journal of Contemporary Hospitality Management, 30(1), 2-20.

Sam Haung and John Crotts (2019). Relationship between Hofstede’s cultural dimensions and tourist satisfaction: A cross-country cross-sample examination. Tourism Management, Vol 72 (June), 232-241.

John Crotts and Josef Mazanec (2018 in print). Acculturation of migrant populations: An exploratory study across multiple generations. Journal of Culture, Tourism and Communications, Vol.18(4).

Ghanian, M., O. Ghoochani and J. Crotts (2018 . Analyzing the motivation factors in support of tourism development: The case of rural communities in Kurdistan Region of Iran. Journal of Sustainable Rural Development, Vol. 1(2), 137-47.

Smith, W.W., Pitts, R.E., Litvin, S.W. and Agrawal, D. (2017). “Exploring the Length and Complexity of Couples Travel Decision Making. Cornell Hospitality Quarterly, Vol. 58 (4): 387-392.

Litvin, S.W. and Rosene, J.T. (2017). “Revisiting Main Street: Balancing Chain and Local Retail in an Historic City’s Downtown.” Journal of Travel Research, Vol. 56, (6): 821-831.

Woodside, Arch, John Crotts, Natalina Zlatevska and Abdul Aziz (2017) Are Wall Street wolves actually high-sales performers (Yes) and are all stockbrokers high-sales performing wolves (No)? Asian Journal of Business Research, Vol. 7(1), 43-57.

John Crotts (2017). Cross cultural differences in hospitality and tourism research: Where we have been and where we should go. Journal of Tourism, Vol 17(2), 5-22.Guttentag, D. (2017). Regulating innovation in the collaborative economy: An examination of Airbnb’s early legal issues. In D. Dredge and S. Gyimóthy (Eds.), Collaborative economy and tourism: Perspectives, politics, policies and prospects (pp. 97-128). Frankfurt: Springer.

Guttentag, D. (2017). Obtaining a sample of Airbnb users (Focus box). In S. L. J. Smith, Practical tourism research (2nd ed.) (pp. 109-111). Boston: CABI.

Guttentag, D., Smith, S. (2017). Assessing Airbnb as a disruptive innovation relative to hotels: Substitution and comparative performance expectations. International Journal of Hospitality Management, 64, 1-10.

Smith, W.W., Pitts, R. E., Litvin, S.W. & Agrawal, D. (2017). Exploring the length and complexity of couple’s family travel decision-making. Cornell Hospitality Quarterly. 58(4) 387-392.

Blose, J. E., Frash, R. E., & DiPietro, R. B. (2017). A top box analysis of DinEX to optimize restaurant resources. International Journal of Hospitality & Tourism Administration, pp. 1-26. doi:10.1080/15256480.2017.1359732

Canziani, B., Almanza, B., Frash, R., McKeig, M. J., Sullivan, C. (2016) Classifying Restaurants to Improve Usability of Restaurant Research. International Journal of Contemporary Hospitality Management, 28(6).

Crotts, J. (2015 acceptance). The university gets its act together: Cutting the cost of disputes in organizations. Journal of the International Academy for Case Studies (accepted paper, awaiting publication).

Hogan, R. and Crotts, J. (2015 acceptance). Case Study: Taj takes aim at North America. Journal of the International Academy for Case Studies (accepted paper, awaiting publication).

Li, J., Yang, M., and Pan, B.  (2015 acceptance). Network analysis of navigation paths of tourists’ trip planning and power structure of the online tourism domain in China. Asia Pacific Journal of Tourism Research (accepted paper, awaiting publication).

Litvin, S.W. and Schancupp, J. (2015 acceptance). “American Jewish Youth’s Attachment to Israel: Implications for Israeli Tourism.”  International Journal of Business and Globalisation (accepted paper, awaiting publication).

Litvin, S.W. and Smith, W.W. (2015 acceptance). “A New Perspective on the Plog Psychographic System.” Journal of Vacation Marketing (accepted paper, awaiting publication).

Litvin, S.W., Wofford, E.B., and Smith, W.W. (2015 Acceptance). “Rapid Growth and Density of Liquor Licenses in a Heritage Destination: Charleston’s Emerging ‘Entertainment District.’”  Tourism Review International (accepted paper, awaiting publication).   

Litvin, S.W. and Wofford, E.B. (2015 acceptance). “Charleston’s Newfound ‘Entertainment Zone’: Should we be Concerned?” Current Issues in Tourism (accepted paper, awaiting publication).

Masiero, L., Heo, C., and Pan, B.. (2015 acceptance). Determining guests’ willingness to pay for hotel room attributes with a discrete choice model. Journal of Hospitality Management (accepted paper, awaiting publication).

Smith, W.W., Pitts, R.E., Mack, R.W., Litvin, S.W.. and Smith, J.T. (2015 acceptance).  “Don’t be One More Logo on the Back of the T-Shirt – Optimizing Sponsorship Recall.”  Journal of Convention & Event Tourism (accepted paper, awaiting publication).

Frash, R., DiPietro, R., and Smith, W.W. (2015). Pay More for McLocal? Examining Motivators for Willingness to Pay for Local Food in a Chain Restaurant Setting. Journal of Hospitality Marketing & Management, 24(4): 411.434.

Mazanec, J., Crotts, J., Gusroy, D., and Lu, L. (2015). Homogeneity versus Heterogeneity of Cultural Values: An Item-Response Theoretical Approach Applying Hofstede’s Cultural Dimensions in a Single Nation. Tourism Management, 48(June): 299-304.

Pan, B. (2015). The power of search engine ranking for tourist destinations. Tourism Management, 47: 79-87.

Smith, W.W., Butcher, E., Litvin, S.W.., and Frash, R. (2015). Incorporating an Instructional Scaffolding Approach into the Classroom: Teaching for Authentic Learning in Hospitality and Tourism Education. Journal of Teaching in Travel & Tourism, 15(3), 264-277.

Smith, W.W., Pitts, R.E., Litvin, S.W.. and Mack, R.W.  (2015 acceptance). “It’s got to ‘Fit’:  Exploring Corporate Sponsorship Decisions.”  International Journal of Hospitality and Event Management (accepted paper, awaiting publication).

Smith, W.W., Li, X., Pan, B., Witte, M., & Doherty, S. (2015). Tracking destination image across the trip experience with smartphone technology. Tourism Management, 47: 113-122.

Walker, D.M., Litvin, S.W., Sobel, R.S. and St Pierre, R.A. (2015). “Stopping When You’re Ahead: Win Limits and Responsible Gambling.”  Responsible Gambling Review. 1(20): 1-9. 

Yang, X., Pan, B., Evans, J.A., & Lv, B. (2015). Forecasting Chinese tourist volume with search engine data. Tourism Management, 46: 386-397.

Walker, D.M., Litvin, S.W., Sobel, R.S. and St Pierre, R.A. (2014 acceptance). “Setting Win Limits: An Alternative Approach to “Responsible Gambling?” Journal of Gambling Studies (accepted paper waiting publication).

Ghanian, M., Ghoochani, O., and Crotts, J. (2014). An application of European Performance Satisfaction Index towards rural tourism: The case of western Iran. Tourism Management Perspectives, 11(July): 77-82.

Hefner, F., McLeod, B., and Crotts, J. (2014). Cruise ship impact on local hotel accommodations: An event study in Charleston, SC. Tourism Economics, 20(5): 1145-1153.

Litvin, S.W. and Chiam, K.M. (2014). “Ecotourism: A Study of Purchase Proclivity, Revisited.” Journal of Vacation Marketing, 20(2): 175-180.

Litvin, S.W. and DiForio, J. (2014).  “The Malling of Main Street: The Threat of Chain Stores to the Character of an Historic City’s Downtown.”  Journal of Travel Research, 53(4): 488-499.

McLeod, B. and Busser, J.A. (2014). Second home owners hosting friends and relatives. Annals of Leisure Research, 17(1): 86-96.

One, M., Qureshi R., and Crotts, J. (2014). Resident attitudes towards rural tourism development: A micro analysis of gender differences in the Kashmir. Intercontinental Journal of Human Resource Management, 1(4).

Pan, B., Woodside, A., and Meng, F. (2014). How contextual cues impact response and conversion rates of online surveys. Journal of Travel Research, 53(1): 58-68.

Yang, Y.Pan, B., and Song, H. (2014). Predicting hotel demand using destination marketing organizations' web traffic data. Journal of Travel Research, 53(4): 433-447.

Capriello, A., Mason, P.R., Davis, B., and Crotts, J. (2013). Mining consumer sentiment from blog narratives: An application of three alternative methods. Journal of Business Research, 66(April): 778-785.

Clement, J. (2013). A Case Study in Disruptive Technology Innovation and Tourism: City Corridor and Charles. Journal of Tourism, 14(1): 63-77.

Crotts, J. and Mazanec, J. (2013). Diagnosing the impact of an event on hotel demand: The case of the BP oil spill. Tourism Management Perspectives, 8(October): 60-67.

Pan, B., Zhang, L., and Law, R. (2013). The complex matter of online hotel choice. Cornell Hospitality Quarterly, 54(1): 74-83.

Litvin, S.W., Luce, N. and Smith, W.W. (2013).  “A Case Study of Cruise Ships and Resident Attitudes – Research Gone Wild.” Tourism Recreation Research, 38(2): 243-248.

Litvin, S.W., Xu Gang,  Ferguson, A.C., and Smith, W.W. (2013) “Too Attractive for its Own Good?  South of Broad, Second-Homes and Resident Attitudes.  Tourism Management Perspectives, 7(July): 89-98.

Litvin, S.W. (2013). Festivals and Special Events – Making the Investment (invited commentary).  International Journal of Culture, Tourism and Hospitality Research, 7(2): 184-187.

Litvin, S.W., Pan, B., and Smith, W.W. (2013). Festivals, special events, and the 'Rising tide' (invited submission). International Journal of Culture, Tourism and Hospitality Research, 7(2): 163-168.

Litvin, S.W., Smith, W.W. and Pitts, R.E. (2013). Sedentary Behavior of the Non-Travel Segment. Journal of Travel Research, 25(1): 129-134.

Litvin, S.W. (2013). “Festivals and Special Events: Making the Investment.” International Journal of Culture, Tourism and Hospitality Research. 7(2): 184-187.

McLeod, B. (2013). The battle of Charleston: Expansion of the passenger cruise industry. Journal of Hospitality & Tourism Cases, 2(4): 9-14.

Ritchie, B., Crotts, J., Zehrer, A., and Volsky, G. (2013). Understanding the effects of a tourism crisis: The impact of the BP oil spill on regional lodging demand. Journal of Travel Research, 53(1): 12-25.