Current Faculty Research

Hospitality and Tourism Management

Litvin, S., & Guttentag, D. (in press). There is no place like home for the holidays: Who travels in the midst of a deadly pandemic?. Journal of Travel Research.


Griffin, T., Guttentag, D., Lee, S. H. (M.), Giberson, J., & Dimanche, F. (2022). Is VR always better for destination marketing? Comparing different media and styles. Journal of Vacation Marketing. Published online 10 February 2022.


Guttentag, D., Scott, B. C., Pitts, R. E., & Smith, W. W. (2022). ‘Southern hospitality’ in Charleston, South Carolina: The diverse meanings of a regional form of hospitality in a growing tourism destination. Tourism Recreation Research. Published online 20 March 2022.


Litvin, S., Guttentag, D., & Smith, W. (2022). Political attitudes and Plog’s travel personality model. International Journal of Tourism Research, 24(1), 181-184.


Litvin, S., Guttentag, D., & Smith, W. (in press). Who should you market to in a crisis? Examining Plog’s model during the Covid-19 pandemic. Journal of Travel Research.


Brizek, M. G., Frash, R. E., McLeod, B. M., & Patience, M. O. (2021). Independent restaurant operator perspectives in the wake of the COVID-19 pandemic. International Journal of Hospitality Management93, 102766. *ABDC Rank: “A+”


Brown, C.B., McLeod, B., & Erlingsson, T. (2021). Study abroad Iceland: An hospitality and tourism learning experience. Journal of Hospitality & Tourism Education.


Litvin, S.W., Guttentag, D. and Smith, W.W. (2021 Acceptance). “Political Attitudes and Plog’s Travel Personality Model.” International Journal of Tourism Research. (Paper accepted 7/09/2021, available online and awaiting publication).


Litvin, S.W., Guttentag, D. and Smith, W.W. (2021 Acceptance). “Who Should you Market to in a Crisis? Examining Plog’s Model during the COVID-19 Pandemic.” Journal of Travel Research. 00472875211018502. (Paper accepted 4/08/2021, available online and awaiting publication.)


Litvin, S.W. and Smith, W.W. (2021 Acceptance). “International Travel and Coronavirus: A Very Early USA-Based Study.” International Journal of Hospitality & Tourism Administration. (Paper accepted 01/04/2021 and awaiting publication.)


Litvin, S.W. and Powell, E. (2021 Acceptance). “Festival Attendees: A Motivation and Performance Analysis of a Young Adult Literature Festival.” Events Management. (Paper accepted 1/18/2021 and awaiting publication.)


Pan, B., Smith, W.W., Litvin, S.W., Yuan Y., and Woodside, A. (2021 Acceptance). “Ethnic Bias and Design Factors Impact Response Rates of Online Travel Surveys.” Journal of Global Scholars of Marketing Science. (Paper accepted 2021 and awaiting publication.)


Litvin, S.W. and Smith, W.W. (2021). “International Travel and Political Views.” International Journal of Tourism Research. Vol. 23 (1): 106-109.


Alrawadieh, Z., Guttentag, D., Cifci, M.A., & Cetin, G. (2020). Budget and midrange hotel managers’ perceptions of and responses to Airbnb: Evidence from Istanbul. International Journal of Contemporary Hospitality Management, 32(2), 588-604.


Dubois, L.-E., Gibbs, C., Griffin, T., & Guttentag, D. (2020). The impact of video games on destination image. Current Issues in Tourism. Published online 15 February 2020.


Griffin, T., & Guttentag, D. (2020). Identifying active resident hosts of VFR visitors. International Journal of Tourism Research, 22(5), 627-636.


Guttentag, D., & Smith, S. L. (2020). The diffusion of Airbnb: A comparative look at earlier adopters, later adopters, and non-adopters. Current Issues in Tourism, Published online 25 June 2020.


Litvin, S.W. (2020 Acceptance). “Accommodation Employment Growth and Volatility: Welcome Aboard for a Rocky Ride.” Tourism Economics. (Paper accepted 6/6/2020 and awaiting publication.) DOI )


Litvin, S.W., Lindner, C. and Wilkie, J. (2020). “NCAA Realignment: Impact Upon University ‘Olympic’ Sports.  The Sports Journal, January 24, available at:


Litvin, S.W. (2020). “Tourism and Peace: A Review and Commentary.” Tourism Review International. 23 (3-4): 173-181.


Wyman, D., Morthorpe, C., & McLeod, B. (2020). Airbnb and VRBO: the impact of short-term tourist rentals on residential property pricing. Current Issues in Tourism.


Bartkus, K.R. and Litvin, S.W. (2019 Acceptance). “The Titles Used to Identify Administrative Units in Tourism: The Case of Governmental Entities in the United States. Tourism Review International. 23 (1-2): 79-86.


Clement, J.C. (2019). Event Management Practicum Development Workshop: Flipping the Production,
Flipping the Event, 38th Annual International Society of Travel & Tourism Educators Conference,
October, 2019.


Frash, R. E., Blose, J. E. (2019). Serious Leisure as a Predictor of Travel Intentions and Flow in Motorcycle Tourism. Tourism Recreation Research pp. 1-16. doi:10.1080/02508281.2019.1626118 Retrieved from *ABDC Rank: “A”


Guttentag, D. (2019). Progress on Airbnb: A literature review. Journal of Hospitality and Tourism Technology, 10(4), 814-844.


Guttentag, D. (2019). Transformative experiences via Airbnb: Is it the guests or the host communities that will be transformed?. The Journal of Tourism Futures, 5(2), 179-184.


Litvin, S.W., Smith, W.W. and McEwen, W.R. (2019 acceptance). “Not in my Backyard: Personal Politics and Resident Attitudes Towards Tourism.” Journal of Travel Research. 59 (4): 674-685.


Litvin, S.W. and Smith, W.W. (2019). “Tourism Policy and Political Tribalism.” Journal of Policy Research in Tourism, Leisure and Events. Vol. 12 (2): 1-5.


Litvin, S.W. (2019). “Hofstede, Cultural Differences, and TripAdvisor Hotel Reviews.” International Journal of Tourism Research. Vol. 21 (5): 712-717.


Ranson, P, & Guttentag, D. (2019). “Please tidy up before leaving”: Nudging desirable behavior amongst Airbnb guests. International Journal of Culture, Tourism, and Hospitality Research, 13(4), 524-530.


Frash, R. E., Blose, J. E., Smith, W. W., & Scherhag, K. (2018). A multidisciplinary marketing profile of motorcycle tourists: explorers escaping routine to find flow on scenic routes. Tourism Recreation Research, pp. 1-13. doi:10.1080/02508281.2018.1492767


Gibbs, C., Guttentag, D., Gretzel, U., Morton, J., & Goodwill, A. (2018). Pricing in the sharing economy: A hedonic pricing model applied to Airbnb listings. Journal of Travel & Tourism Marketing, 35(1), 46-56.


Gibbs, C., Guttentag, D., Gretzel, U., Yao, L., & Morton, J. (2018). Use of dynamic pricing strategies by Airbnb hosts. International Journal of Contemporary Hospitality Management, 30(1), 2-20.


Guttentag, D., Smith, S., Potwarka, L., & Havitz, M. (2018). Why tourists choose Airbnb: A motivation-based segmentation study. Journal of Travel Research, 57(3), 342-359.


Litvin, S.W. and Sobel, R.N. (2018 acceptance). “Organic versus Solicited Hotel TripAdvisor Reviews: Measuring their Respective Characteristics.” Cornell Hospitality Quarterly. (Paper accepted and awaiting publication.)


Litvin, S.W. and Romo, S.L. (2018 acceptance). “Hotel Saturation and its Impact upon Destination Marketing.” Journal of Vacation Marketing. (Paper accepted and awaiting publication.)


Litvin, S.W., Goldsmith, R.E. and Pan. B (2018). “A Retrospective View of Electronic Word-of-Mouth in Hospitality and Tourism Management.” International Journal of Contemporary Hospitality Management, Vol. 30 (1): 313-325


Litvin, S.W. and Dowling, K.M. (2018). “TripAdvisor and Hotel Consumer Brand Loyalty.” Current Issues in Tourism, Vol. 21 (8): 842-846.


Litvin, S.W. and Rosene, J.T. (2018). “Keeping it Fresh: Revisiting an Historic Tourist City’s Streetscape Improvement Project.” Journal of Destination Marketing & Management, Vol. 7 (March): 12-17.


McLeod, B., Litvin, S.W., Heriot, K.C., Jauregui, A, and Dempsey, E. (2018). “The Effect of Delisting of a Hotel Market from Online Travel Agency Website's: Evidence from Columbus, Georgia.” Tourism Review International. Vol. 22 (1): 41-48.


McLeod, B., Litvin, S.W., Heriot, K.C., Jauergui, A., and Dempsey, E.E. (2018). “Goodbye Columbus: An Empirical Study of OTAs and the Hotel Industry. Cornell Hospitality Quarterly, Vol. 59 (1): 61-66.


Pan, B., Smith, W.W., and Litvin, S.W. (2018 acceptance). “Online Travel Survey Response Rates and Researcher Identity.” International Journal of Tourism Research, DOI - 10.1002/jtr.2230.


Blose, J. E., Frash, R. E., & DiPietro, R. B. (2017). A top box analysis of DinEX to optimize restaurant resources. International Journal of Hospitality & Tourism Administration, pp. 1-26. doi:10.1080/15256480.2017.1359732


Guttentag, D., Smith, S. (2017). Assessing Airbnb as a disruptive innovation relative to hotels: Substitution and comparative performance expectations. International Journal of Hospitality Management, 64, 1-10.


Litvin, S.W. and Rosene, J.T. (2017). “Revisiting Main Street: Balancing Chain and Local Retail in an Historic City’s Downtown.” Journal of Travel Research, Vol. 56, (6): 821-831.


Smith, W.W., Pitts, R.E., Litvin, S.W. and Agrawal, D. (2017). “Exploring the Length and Complexity of Couples Travel Decision Making. Cornell Hospitality Quarterly, Vol. 58 (4): 387-392.


Smith, W. and Clement, J., and Pitts, R.E. (2017). Oh the places they'll go. Examining the Early Career Path of Hospitality Alumni.  Journal of Teaching in Travel & Tourism, Vol. 0 (0) 2017, 1-14.