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Marketing Concentration

The concentration in marketing within the business administration major provides students with an insider's view of marketing including integrated marketing and communication, market research, consumer behavior and international marketing.  A marketing concentration allows students to study these dynamic areas while majoring in business administration.

Marketing concentration requirements
General education requirements: 50 hours
Business administration major requirements: 48 hours

For more details on the concentration requirements, please contact the Department of Marketing and Supply Chain Management.

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