Research
The Office conducts 10-15 projects every year for the tourism and hospitality in the Charleston area. Some of those are listed below. If you are interested in one of the research reports or would like to talk to us about other research projects, please contact Dr. Bing Pan.
- Annual Economic Impact Assessment of Charleston Region's Tourism Industry
- Charleston Area Paid Attraction Visitor Survey
- Charleston Area Visitor Profile and Economic Impact Study
- Economic Impact of North Charleston Convention Center
- Advertising Effectiveness Survey
- Economic Impact of Taste of Charleston
- New Market Assessments
- Charleston Area Convention and Visitors Bureau Inquiry Survey
- 2006 Report on the best Methods for Travel Destination Visitor Response Data Collection
- Managing Electronic Word-of-Mouth Advertising
- Implications of Travel Blogs on Visitor Destination Choices
- Impact of Search Engine Queries on Travel Destinations for Charleston
- Case Study on Developing an Internet-based Hospitality Index
- Predicted Econmic Impact from the 2007 Senior PGA Championship Tournament
- Charleston Area Wedding Survey
- Historic Preservation Society of Charleston's Tour of Homes and Gardens Report
- Charleston Area Tour Guide (ongoing) - This project researches the capabilities of modern GPS technologies coordinated with small handheld devices to provide an interactive mapping and information system. The system would be installed on a personal data assistant (PDA) or other small hand-held computer devices capable of receiving and analyzing GPS signals to determine the current position of the user. Based on the current position, the 'Charleston Area Tour Guide' would then be able to plot routes to/from requested locations, map the visitor's journey, show the nearest location of other attractions, and provide information and reviews of all sites mentioned. The 'Charleston Area Tour Guide' would be an invaluable asset to the Charleston Visitor's Bureau and the Charleston area in general.
