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Henry Yu Xie, Ph.D.

Associate Professor

Address: Beatty Center, Room 313
Office Hours: T-R: 3:00-4:00 pm, and by appointment
Phone: 843.953.6658
E-mail: xiey@cofc.edu
Curriculum Vitae: Download


Dr. Xie is an Associate Professor of Marketing and International Business at the School of Business. He is also a NASBITE Certified Global Business Professional (CGBP).  He received his MBA degree from the University of South Carolina and his Ph.D. from Saint Louis University. Henry joined the College of Charleston in August 2006.  Prior to his academic career, he worked as an international trade manager and research analyst in a number of countries such as China, South Africa, and the U.S.A.

Dr. Xie has engaged in active research in marketing and international business.  His research interests include international marketing strategy, cross-cultural consumer behavior, and internationalization of firms.


Education

St. Louis University, St. Louis, Missouri Ph.D.
Marketing and International Business, 2006

University of South Carolina, Columbia, South Carolina
MBA, 2001

Guangzhou Institute of Foreign Trade, Guangzhou, China
Bachelor of Economics, International Business, 1992


Research Interests

  • International Marketing Strategy
  • Internationalization
  • Brand Extension
  • Consumer Innovativeness
  • Emerging Markets

Series of studies examining the promotion of “green” behaviors”

  • Xie, H. , Blose J., Mack, R. and Pitts, R. E., “Comparing Message Framing, Social Values and Recycling intentions in China and America”.
  • Smith, W., Xie, H., and Pitts, R.E., "Study of value-based promotion appeals and Chinese Travelers". 

Courses Taught

  • MKTG 302 Marketing Concepts
  • MKTG/INTB 309 Marketing/International Business Study Abroad
  • MKTG 315 Managerial Marketing
  • MKTG 326 International Marketing
  • MKTG 337 Sports Marketing
  • MKTG 425 Marketing Management
  • MBAD 525 Marketing Management
  • NASBITE CGBP Certification Training Course – Global Marketing Track

Honors and Awards

  • College of Charleston School of Business - 2017 Distinguished Faculty Service Award
  • Guest Co-Editor, Journal of Asia-Pacific Business, Special Issue 2009
  • Track Co-Chair, Academy of Marketing Science 2008 Cultural Perspective Conference, New Orleans, LA

Publications

Journal Publications

  • Xie, Henry Yu, Jane Qian Xie, and Hongxin Zhou. (2018). “Foreign Firms’ Strategic Positioning and Performance in a Host Market: A Resource Partitioning Perspective.” Multinational Business Review. Forthcoming.
  • Chen, Nancy Yifeng, Mike Chen-Ho Chao, Henry Yu Xie, and Dean Tjosvold. (2018). “Transforming Cross-Cultural Conflict into Collaboration: The Integration of Western and Eastern Values.” Cross Cultural & Strategic Management, Vol. 25, No. 1, 70-95.
  • Chen, Nany Yifeng, Henry Yu Xie, and Dean Tjosvold. (2017). “The Role of Constructive Controversy for Team Support and Team Productivity: Managing Teams in China.” Journal of Management Policy and Practice, Vol. 18 No. 4, 67-78.
  • Xie, Henry Yu and Qian (Jane) Xie. (2017). “Incumbent Firms’ Response Strategies to Foreign Entrants.” Journal of Management and Marketing Research, Vol. 21, 1-18.
  • Jane Qian Xie and Yu Henry Xie. (2015). “The Effect of Scapegoating on CEO Compensation.” Journal of International Finance and Economics, 15(4), 37-48.
  • Xie, Yu Henry and Taewon Suh. (2014)  “Perceived Resource Deficiency and Internationalization of Small- and Medium-Sized Firms.” Journal of International Entrepreneurship, Vol. 12, No. 3, 207-229.
  • Jane Qian Xie and Yu Henry Xie. (2013). “Director Compensation and Executive Dismissals.” Journal of International Finance and Economics, Vol. 13, No. 4, 93-107.
  • Xie, Yu Henry. (2012). “Foreign Firms’ Brand Extensions in a Host Market: Strategic Factors in International Branding Strategy.” Journal of MarketingTheory and Practice, Vol. 20, No. 4, 105-118.

Working Papers

  • Xie, Henry Yu and Nancy Yifeng Chen. “Emotions and Ethnocentrism: the Case of Chinese Young Consumers.”

  • Xie, Henry Yu and Taewon Suh. “Knowledge and Long-Term Partnership in Global Supply Chain.”

  • Julie Blose, Rhonda Mack, Robert Pitts, and Henry Yu Xie. “Perceived Effectiveness and Recycling Behavior of Chinese Young Consumers.”

Conference Proceedings and Presentations

  • Xie, Qian (Jane), and Henry Yu Xie. (2018). “Board of Directors and Firm Performance in Scapegoating Firms.” Midwest Business Administration Association (MBAA) International 2018 Conference, Chicago, IL,  April 18-20,2018.

  • Chen, Yi-Feng Nancy, Mike Chen-Ho Chao, and Henry Yu Xie. (2017), “Integration of Cultural Values and Cross-Cultural Conflict Management,” New York International Academic Conference on Business & Economics 2017, New York City, NY, June 11-13, 2017.

  • Chen, Yi-Feng Nancy and Henry Yu Xie. (2017), “Constructive Controversy for Team Support and Productivity in China,” Academy of International Business Midwest Chapter 2017 Conference, Chicago, IL, March 22-24, 2017.

  • Xie, Yu Henry, Mike Chen-Ho Chao, Nancy Chen and Qian (Jane) Xie.  (2016). “Conspicuous Consumption – Determinants on Chinese vs. Western Consumers.” China Marketing International Conference 2016, Qingdao, China, July 8-11, 2016
  • Xie, Yu Henry. (2015). “What Drives Conspicuous Consumption? – The Case of Chinese Consumers.” Atlantic Marketing Association Annual Meeting 2015, Savannah, GA, September 24-26, 2015.
  • Nancy Chen, Mike Chen-Ho Chao, and Yu Henry Xie (2015). "The Paradox of Western and Chinese Values in Cross-Cultural Conflict Management, China Marketing International Conference, 2015, July 24-27, Xi'an, China.

For a comprehensive list of Dr. Xie's research, please see his CV.

PROFESSIONAL ACTIVITIES

  • Guest Co-Editor, Journal of Asia-Pacific Business, Special Issue 2010, Vol. 11 No. 1.
  • External Grant Proposal Reviewer, Baruch College, City University of New York
  • Session Chair, Atlantic Marketing Association 2011 Annual Meeting

Ad Hoc Reviewer

  • International Business Review (IBR)
  • Multinational Business Review (MBR)
  • Thunderbird International Business Review
  • Journal of International Marketing Strategy
  • Journal of Electronic Commerce Research
  • Journal of Current Research in Global Business
  • Academy of International Business 2013 Annual Conference
  • American Marketing Association 2010 Winter Educators’ Conference

UNIVERSITY SERVICE

  • College of Charleston School of Business Core Course Coordinator Committee - Chair
  • College of Charleston School of Business Library Liaison Function – Chair
  • College of Charleston School of Business International Business Committee
  • College of Charleston School of Business Student Development Committee
  • College of Charleston School of Business MBA Committee
  • College of Charleston School of Business Marketing Club – faculty advisor
  • College of Charleston Global Scholars designation and Global Scholars mentor
  • College of Charleston Faculty Senate
  • College of Charleston Student Affairs and Athletics Committee
  • College of Charleston Faculty Educational Technology Committee
  • College of Charleston Distance Education Committee

AWARDS

  • College of Charleston School of Business 2017 Distinguished Faculty Service Award
  • College of Charleston School of Business Faculty Development Funds, 2012
  • College of Charleston School of Business Faculty Development Funds, 2011
  • College of Charleston School of Business Faculty Development Funds, 2010
  • College of Charleston Global Scholar Travel Grant, 2010

ACADEMIC ASSOCIATION MEMBERSHIP

  • Academy of International Business
  • American Marketing Association