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Henry Yu Xie, Ph.D.

Associate Professor

Address: Beatty Center, Room 313
Office Hours: T-R: 3:00-4:00 pm, and by appointment
Phone: 843.953.6658
E-mail: xiey@cofc.edu
Curriculum Vitae: Download


Dr. Xie is an Associate Professor of Marketing and International Business at the School of Business. He is also a NASBITE Certified Global Business Professional (CGBP).  He received his MBA degree from the University of South Carolina and his Ph.D. from Saint Louis University. Henry joined the College of Charleston in August 2006.  Prior to his academic career, he worked as an international trade manager and research analyst in a number of countries such as China, South Africa, and the U.S.A.

Dr. Xie has engaged in active research in marketing and international business.  His research interests include international marketing strategy, cross-cultural consumer behavior, and internationalization of firms.


Education

St. Louis University, St. Louis, Missouri Ph.D.
Marketing and International Business, 2006

University of South Carolina, Columbia, South Carolina
MBA, 2001

Guangzhou Institute of Foreign Trade, Guangzhou, China
Bachelor of Economics, International Business, 1992


Research Interests

  • International Marketing Strategy
  • Internationalization
  • Brand Extension
  • Consumer Innovativeness
  • Emerging Markets

Courses Taught

  • MKTG 302 Marketing Concepts
  • MKTG 326 International Marketing
  • MKTG 425 Marketing Management
  • MBAD 525 Marketing Management
  • NASBITE CGBP Certification Training Course – Global Marketing Track

Honors and Awards

  • College of Charleston School of Business - 2017 Distinguished Faculty Service Award
  • Guest Co-Editor, Journal of Asia-Pacific Business, Special Issue 2009
  • Track Co-Chair, Academy of Marketing Science 2008 Cultural Perspective Conference, New Orleans, LA

Publications

Journal Publications

  • Jane Qian Xie and Yu Henry Xie. (2015). “The Effect of Scapegoating on CEO Compensation.” Journal of International Finance and Economics, 15(4), 37-48.
  • Xie, Yu Henry and Taewon Suh. (2014)  “Perceived Resource Deficiency and Internationalization of Small- and Medium-Sized Firms.” Journal of International Entrepreneurship, Vol. 12, No. 3, 207-229.
  • Jane Qian Xie and Yu Henry Xie. (2013). “Director Compensation and Executive Dismissals.” Journal of International Finance and Economics, Vol. 13, No. 4, 93-107.
  • Xie, Yu Henry. (2012). “Foreign Firms’ Brand Extensions in a Host Market: Strategic Factors in International Branding Strategy.” Journal of Marketing Theory and Practice, Vol. 20, No. 4, 105-118.

Working Papers

  • Xie, Yu Henry and Taewon Suh. “Perceived Resource Deficiency and Internationalization of Small- and Medium-Sized Firms.” Under review at Journal of International Entrepreneurship.
  • Xie, Yu Henry, Mike Chao, and Yifeng Chen. “Cultural and Individual Traits of Chinese Consumers:Conspicuous Consumption in Chinese Consumer Market.”
  • Xie, Yu Henry and Hongxin John Zhao. “Performance Implications of Strategic Positioning: Resource Partitioning.”
  • Xie, Yu Henry. “Incumbent Firms’ Response Strategy to Foreign Entrants in a Host Market: Non-Price Marketing Mix.”
  • Xie, Qian Jane and Yu Henry Xie. “Director Compensation and Choice of Top Management Dismissal Decisions.”

Conference Proceedings and Presentations

  • Nancy Chen, Mike Chen-Ho Chao, and Yu Henry Xie (2015). "The Paradox of Western and Chinese Values in Cross-Cultural Conflict Management, China Marketing International Conference, 2015, July 24-27, Xi'an, China.
  • Chen, Nancy, Dean Tjosvold, and Yu Henry Xie. (2014). “Constructive Controversy to Manage Anger in China.” Academy of International Business Southeast Asia Regional Conference 2014, Macau, China, December 7-9, 2014.   
  • Xie, Yu Henry, Mike Chen-Ho Chao, and Qian (Jane) Xie. (2014). “International Branding Strategy: Implications in Big Emerging Markets.” China Marketing International Conference 2014, Wuhan, China, July 11-14, 2014.
  • Xie, Jane Qian, and Yu Henry Xie. (2013). “Director Compensation and Executive Dismissals.” International Academy of Business and Economics Fall 2013 Conference, Las Vegas, Nevada, October 13-15, 2013
  • Xie, Yu Henry, Mike Chao, and Jane Xie. (2013). “Do Social Networks Matter in Internationalization?” China International Marketing Conference, Xuzhou, China, July 12-15, 2013.
  • Xie, Yu Henry and Jane Xie. (2012). “Strategic Positioning and Firm Performance in a Host Market.”Atlantic Marketing Association 2012 Annual Conference, Williamsburg, VA, September 26-29, 2012.

For a comprehensive list of Dr. Xie's research, please see his CV.

PROFESSIONAL ACTIVITIES

  • Guest Co-Editor, Journal of Asia-Pacific Business, Special Issue 2010, Vol. 11 No. 1.
  • External Grant Proposal Reviewer, Baruch College, City University of New York
  • Session Chair, Atlantic Marketing Association 2011 Annual Meeting

Ad Hoc Reviewer

  • International Business Review (IBR)
  • Multinational Business Review (MBR)
  • Thunderbird International Business Review
  • Journal of International Marketing Strategy
  • Journal of Electronic Commerce Research
  • Journal of Current Research in Global Business
  • Academy of International Business 2013 Annual Conference
  • American Marketing Association 2010 Winter Educators’ Conference

UNIVERSITY SERVICE

  • College of Charleston School of Business Core Course Coordinator Committee - Chair
  • College of Charleston School of Business Library Liaison Function – Chair
  • College of Charleston School of Business International Business Committee
  • College of Charleston School of Business Student Development Committee
  • College of Charleston School of Business MBA Committee
  • College of Charleston School of Business Marketing Club – faculty advisor
  • College of Charleston Global Scholars designation and Global Scholars mentor
  • College of Charleston Faculty Senate
  • College of Charleston Student Affairs and Athletics Committee
  • College of Charleston Faculty Educational Technology Committee
  • College of Charleston Distance Education Committee

AWARDS

  • College of Charleston School of Business Faculty Development Funds, 2012
  • College of Charleston School of Business Faculty Development Funds, 2011
  • College of Charleston School of Business Faculty Development Funds, 2010
  • College of Charleston Global Scholar Travel Grant, 2010

ACADEMIC ASSOCIATION MEMBERSHIP

  • Academy of International Business
  • American Marketing Association