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W. Glen Riecken, Ph.D.

Visiting Professor of Marketing

Address: Beatty Center, Room 431
Office Hours: M-W-F: 9:30-10:00 am; M-W: 2:00-3:15 pm; and by appointment
Phone: (843) 953-8036
E-mail: rieckeng@cofc.edu
Curriculum Vitae: Download

Dr. Glen Riecken currently serves as Visiting Professor of Marketing at the College of Charleston School of Business. His previous academic posts were at Georgia Southern University (2000 – 2008), East Tennessee State University (1982 – 2000), Ball State University (1974 – 1982), Virginia Tech (1974 – 1976) and Concord College (1970 – 1973). During his tenure at both Georgia Southern and East Tennessee State, he served as Chair of the Department of Management and Marketing for a combined 22 years. Dr. Riecken also served as Interim Dean for 14 months at East Tennessee State.

Throughout his career, Dr. Riecken has published over 50 journal articles in various outlets such as the Journal of Marketing Research and Journal of the Academy of Marketing Science. In addition, his works have included over 80 professional papers and presentations at venues such as American Marketing Association, Academy of Marketing Science and the Decision Science Institute. Glen has been active in several professional organizations in various capacities and currently is on the editorial review board for the Journal of Innovative Marketing.

Dr. Riecken also enjoys student involvement. He has helped take student groups on study abroad trips to Mexico, France and Germany. He has also been faculty advisor to student marketing organizations and a social fraternity.

A native of the Canadian province of Saskatchewan, Dr. Riecken now resides in the much more hospitable climate of the LowCountry with his wife, Jean, and his mother-in-law.

Education

Ph.D., Business Administration, 1979
Virginia Polytechnic Institute and State University

Primary Field: Marketing
Secondary Fields: Organizational Behavior; Management Science

M.B.A., 1970
University of Oregon

Primary Emphasis: Marketing

Bachelor of Commerce, 1969
University of Saskatchewan

Major: Marketing

Research Interests

Research Presentations and Publications (Conferences):

González, M., & Quesada, G., Mueller, J., Riecken, G. (2013) A model to integrate new product/process development: An empirical study. 4^th Annual Conference of the European Decision Science Institute. Budapest, Hungary, June 16-19.

“What Will Happen To Tax Revenue? An Analysis of Georgia House Resolution 58: Revoke Ad Valorem Education Collections, and Replace Them With an Increased Sales Tax,” (co-authored), Proceedings: Association of Marketing Theory & Practice, Spring, 2006.

“Comparing Donor Segments To The Easter Seals Society: An Empirical Study,” (co-authored), Proceedings: Atlantic Marketing Association, Fall, 2005.

“Audience Characteristics and Humorous Advertising,” (co-authored), Proceedings: Association of Marketing Theory & Practice, Spring, 2005.

For a more comprehensive listing of Dr. Riecken's presentations and publications, please see his CV.

Courses Taught

MKTG 302 Marketing Concepts
MKTG 320 Marketing Research

Honors and Awards

Honors and Awards:

Distinguished Paper Award (co-recipient): Academy of Entrepreneurship, 1995

Best Paper Award (co-recipient): Atlantic Marketing Association (Retail/Channel Strategy Track), 1992

Outstanding Paper Designation (co-recipient): National Decision Science Institute, 1986

Best Paper Award (co-recipient): Academy of Marketing Science, 1983 and 1989

Outstanding Paper Award (co-recipient): Southwestern Marketing Association, 1980

Publications

Riecken, W.G. “Best Buy: Reconquering the electronics market?” Journal of Business Cases and Applications (October, 2013), pp.1–6. http://www.aabri.com/manuscripts/131663.pdf

Riecken, W. Glen. “A model to integrate new product/process development: An empirical study” (co-authored) 4th Annual Conference of the European Decision Science Institute. Budapest, Hungary, June 16-19, 2013.

Riecken, W. Glen. "An empirical model to improve the customer satisfaction in a manufacturing system,” (co-authored). 4th Annual Conference of the European Decision Science Institute. Budapest, Hungary, June 16-19, 2013.

Riecken, W. Glen, & Kyle Hensel. “Using Humor in Advertising: When Does It Work?” Southern Business Review, Summer, 2012 (Vol. 37, No. 2), pp 27-37.