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Robert Pitts, Ph.D.

Professor of Marketing

Address: Tate Center, Room 307
Office Hours: T-R: 12:15-1:30 pm (please make appointment and confirm); M-W-F: by appointment
Phone: 843.953.7359
E-mail: pittsr@cofc.edu
Curriculum Vitae: Download


Robert Pitts is a Professor of Marketing at the College of Charleston's School of Business. He served as Dean of the School of Business July 2004 to June 2008. Prior to joining the College of Charleston, he served as Dean of the College of Business Administration at Creighton University, Omaha, Nebraska for seven years. From 1985 until 1997 Dr. Pitts served at DePaul University as Professor and Chair in the Department of Marketing and as Director of the Kellstadt Center for Marketing Analysis and Planning. His university experience includes serving as an Associate Professor and Director of the Bureau of Business Research at the University of Mississippi and Assistant Professor of Marketing at the University of Notre Dame. He began his academic career at Jacksonville State University.  Professor Pitts holds a Ph.D. in Business Administration with dual concentrations in Marketing and Behavioral Management from the University of South Carolina and a Master of Business Information Systems from Georgia State University.

Dr. Pitts' research has been referenced almost 1600 times; appearing in top journals in marketing and travel. He served as President of the Academic Council and Vice President of the Education Division of the American Marketing Association for 1999-2000.  Prior to serving as its President, he served as Vice President for Education and Information Dissemination for two terms and is a past Chair of the Council’s Teaching Special Interest Group.

Married to Cheryl Belew Pitts, Bob is a third degree black belt in the Japanese martial art of Aikido. 


Education

University of South Carolina - Columbia, South Carolina
Ph.D.

Georgia State University - Atlanta, Georgia
M.B.I.S

Georgia State University - Atlanta, Georgia
B.B.A


Research Interests

  • Marketing Research
  • Marketing Strategy
  • Strategic Analysis
  • Marketing Management

Courses Taught

  • MKTG 302 Marketing Concepts
  • MKTG 425 Marketing Management
  • MKTG 444 Marketing Internship
  • MKTG 360 Markeing and Society

Honors and Awards

  • Who's Who in America
  • Who's Who in The Midwest
  • Beta Gamma Sigma
  • Phi Beta Delta (Honor Society for International Scholars)
  • AMA Doctoral (Consortium Fellow, 1976
  • "Outstanding Researcher of The Year" 1981-1982, School of Business Administration, University of Mississippi.

Publications

Smith, W.W., Pitts, R. E., and Litvin S.W and Agrawai, D. "Exploring The Length And Complexity Of Couple’s Family Travel Decision-Making," Cornell Hospitality Quarterly. (Accepted for Publication without reservation.)

Smith, W.W., Pitts, R. E., Mack R., and Litvin S.W. (2016).  "It’s Got to ‘Fit’ – Exploring Corporate Sponsorship Decisions. The International Journal of Hospitality and Event Management. Vol 1, No. 4, pgs. 293-304.

Dobbs, R., Pitts, R. E. and Smith, W.W. (2016).  Willingness To Pay For Environmentally Linked Clothing At An Event: Visibility, Environmental Certification And Level Of Environmental Concern, Tourism Recreation Research.  (DOI:10.1080/02508281.2016.1196029    Published online June 22, 2016).  Vol. 41, No. 3, pgs. 283-290.

Wayne W. Smith, Robert E. Pitts, Rhonda W. Mack & Jessica T. Smith. (2016). Don't be one more logo on the back of the T-shirt: Optimizing sponsorship recall, Journal of Convention & Event Tourism. Vol. 17, No. 2, pgs. 75-94. Routledge.  (DOI: 10.1080/15470148.2015.1059782  Published online: 01 Jun 2016.)  http://dx.doi.org/10.1080/15470148.2015.1059782

Smith, W.W., Pitts, R., Wang, W., & Mack, R. (2015).  “What is Most Important in Transferring Goodwill from Charity Run Participants to Sponsors?”  Event Management: An International Journal. 19(3) 305-316.

Blose, J., Mack, R. and Pitts, R. E.  (May 2015).  "The Influence of Message Framing on Hotel Guests’ Linen-Reuse Intentions." Cornell Hospitality Quarterly. Vol. 56, No.2, pgs. 145-154. 
First published on November 5, 2014 as doi:10.1177/1938965514556480.

Pitts, R. E., Blose, J, and Mack, R. (2014).  “Exploring the Characteristics of Top Not-for-Profit Websites.”  MIS Review: An International Journal. Vol. 19, No. 2, pgs. 15-38.

Litvin, S., Smith, W., and Pitts, R. (January 2013). “Sedentary Behavior of the Non-Travel Segment: A Research Note,” The Journal of Travel Research. Vol. 52, Issue 1, pgs. 129 – 134 (published online August 2012).  

Smith, W., Litvin and Pitts, R. (October 2012). “Travel and Leisure Activity Participation: Revisiting the Debate,” Annals of Tourism Research.  Vol. 39, Issue 4, pgs. 2207–2210.

For a comprehensive list of Dr. Pitts' research, please see his CV.