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Julia E. Blose, Ph.D.

Associate Professor

Address: J.C. Long, Room 330
Office Hours: T-R: 12:15-1:30 pm & 3:00-3:45 pm; and by appointment
Phone: 843.953.7659
Curriculum Vitae: Download

Dr. Julie Blose joined the College of Charleston faculty in 1999.  She completed her Ph.D. in marketing from Florida State University after earning a master’s degree in mathematics at the University of West Florida and a B.S. in marketing from Florida State University. 

In the School of Business, she has served as the Chair of the Department of Marketing and Supply Chain Management.  She currently teaches in both the undergraduate and MBA programs primarily in the areas of consumer behavior and marketing research.  Her current research interests include research methods, marketing communications and pro-social consumer behavior.  Her publications have appeared in outlets such as Cornell Hospitality Quarterly, the Journal of Vacation Marketing, Health Marketing Quarterly and the Quality Management Journal. 

Active in service to the community, she also partners with local organizations to conduct marketing research, founded the CofC Chapter of the American Marketing Association and recently served on the Advisory Board for the MUSC Division of Physical Therapy.


Florida State University - Tallahassee, Florida
Ph.D., Marketing/Statistics, 2000

University of West Florida - Pensacola, Florida
M.A., Applied Mathematics, 1994

Florida State University - Tallahassee, Florida
B.S., Marketing, 1992

Research Interests

  • Research methods
  • Marketing communications 
  • Consumer behavior

Series of studies examining the promotion of “green” behaviors”

  • Xie, H. , Blose J., Mack, R. and Pitts, R. E., “Comparing Message Framing, Social Values and Recycling intentions in China and America”.
  • Blose J., Mack, R. and Pitts, R. E., “FOMO, Message Framing and Social Media Useage".

Courses Taught

  • MKTG 302 Marketing Concepts  
  • MKTG 329 Consumer Behavior  
  • MKTG 330 Marketing Research  
  • DSCI 232  Business Statistics     
  • HONS 394 Honors Business Research Methods 
  • MBAD 560 Marketing Analytics
  • MBAD 522 Marketing Research and Analysis for Decision Making 
  • MBAD 521 Consumer Marketing Strategy                     

Honors and Awards

  • College of Charleston Faculty Research and Development Committee Research Grant, Summer 2007.
  • Phi Eta Sigma member
  • Phi Kappa Phi member
  • National Honor Society member


Blose J. E., Mack R. W., Pitts R.E. & Xie H. Y. (2019) “Exploring Young U.S. and Chinese Consumers’ Motivations to Recycle”, Journal of International Consumer Marketing, DOI: 10.1080/08961530.2019.1618776

Frash, R. E., Blose, J. E. and W. W. Smith, (Forthcoming). A Multi-disciplinary Marketing Profile of Motorcycle Tourists:  Explorers Escaping Routine to Find Flow on Scenic Routes. Tourism Recreation Research.

Blose, J.E., Frash, R.E. and R.B. DiPietro, (2019). A TopBox Analysis of DinEX to Optimize Restaurant Resources, International Journal of Hospitality and Tourism Administration, first published on September 13, 2017 as:

Frash, R., Blose, J., Norman, W. and M. Patience. (2016). Healthy Parks, Happy People: An Exploratory Study of a County Park System. Journal of Park and Recreation Administration, (34)1. 

Delaurell, R., Birkel, C. and Blose, J. (Spring 2016). Blurred Lines: Students' Perception of Twitter in the Classroom: #profsBware, Journal of Legal Studies in Business, (20).

Blose, J. E., Mack, R. W. and Pitts, R. E., (scheduled for print, 2015), The Influence of Message Framing on Hotel Guests' Linen-Reuse Intentions, Cornell Hospitality Quarterly,  Cornell Hospitality Quarterly 1938965514556480, first published on November 5, 2014 as doi:10.1177/1938965514556480. Also featured on the SAGE management blog – Management INK

Pitts, R. E., Blose, J.E., and Mack, R.W. (2014)  “Exploring the Characteristics of Top Not-for-Profit Websites.”  MIS Review: An International Journal.  Vol. 19, No. 2, pgs. 15-39.

Refereed Conference Presentations

Gordon, S. and J. Blose, “A Test of the Effects of Covert Marketing: Should Marketers Proceed with Caution?” presented at the 2015 Annual Meeting of the Association of Marketing Theory and Practice in Savannah, GA.  Best Paper in Track Award

Delaurell, R., Birkel, C. and J. Blose, “Blurred Lines:  Students' Perception of Twitter in the Classroom: #profsBware” presented at the 2015 Southeastern Academy of Legal Studies in Business Conference, Nov. 12-14, Atlanta, GA. 

Mack, Rhonda W., Blose, Julia E. and Josh M. Davis, “Is Television Still King?  DTCA Media Selection Strategy” presented at the 2013 Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research Conference held at the University of Edinburgh, Edinburgh Scotland.  (Abstract appears in the conference proceedings on page 39-43 with editors Maria Karampela and Vandana Pareek).  

Blose, Julia E., Pitts, Robert E. and Rhonda W. Mack, “Tension and Energy:  Components of Arousal and their Impact on Intentions to Give” presented at the 2013 Annual Meeting of the Association of Marketing Theory and Practice in Charleston, SC.  Best Paper in Track Award.

Mack, Rhonda W., Blose, Julia E. and Tanya MacLaurin, “Segmenting the Culinary Tourist Market:  An American and Australian Comparison” presented at the 2009 Oxford Business & Economics Conference held at Oxford University, June 24-26.

For a comprehensive list of Dr. Blose's research, please see her CV.