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Brumby McLeod

Associate Professor

Address: Beatty Center, Room 326
Office Hours: Tue/Thurs 2:00PM-4:00PM; By Appointment - Use Link for Appointment https://tinyurl.com/McLeodAppointmentSignup
Phone: (843) 953-0735
E-mail: mcleodb@cofc.edu
Personal Website: https://tinyurl.com/McLeodAppointmentSignup


Brumby McLeod is an associate professor at the College of Charleston, School of Business in the Department of Hospitality & Tourism Management.  He is a research fellow with the Office of Tourism Analysis and the Riley Center for Livable Communities.  The focus of his research is in overnight accommodation and revenue management.  He oversees the graduate MBA program focus in revenue management.  His teaching responsibilities include courses in service operations management, hotel management and revenue management.  He also leads an annual winter study abroad program to Banff National Park in Alberta Canada in Adventure Tourism and a summer study abroad program to Iceland in Destination Management & Marketing.

Brumby was raised in Roswell, Georgia, USA and earned his high school diploma from Roswell High School.  He earned his Bachelor of Science in Environmental Health Science at the University of Georgia, a Master’s in Business Administration at the University of Montana, a Doctor of Philosophy in Hospitality Administration at the University of Nevada, Las Vegas, and a Certificate of Revenue Management from Cornell University. 

This fall semester, Brumby returns from a 6-week U.S. Fulbright Specialist Grant sponsored by the U.S. Fulbright and Fulbright Commission in Iceland.  Additional support was provided by the Department of Hospitality & Tourism Management and the Global Business Resource Center in the School of Business at the College of Charleston.  He was awarded the U.S. Fulbright Specialist Grant in April 2018 to examine the nightly rental phenomenon in Iceland.  This research support was a result of his study abroad program relationships in Iceland and his recent sabbatical research study around the convergence of housing and tourism.  Hólar University in Iceland is his host university. 

Between November 2016 and August 2017, Brumby participated in a sabbatical research study with the DestiMetrics Business Intelligence team of Inntopia to study the convergence of housing and tourism. His work included a benchmark study on the ski mountain towns of the western United States and their regulation of nightly rentals.  This project led to additional projects in Utah and his home state of South Carolina to develop specific community solutions for identifying, measuring and managing the residential nightly rental phenomenon in communities.  In December 2017, he was nominated to the Board of Directors to Bear Cloud Software for his research around housing and commercial accommodation.  Bear Cloud developed software that Brumby uses in his housing research studies.  He joined the Board of Directors in April 2018.  Brumby is currently a research fellow with the Office of Tourism Analysis and the Riley Center for Livable Communities. 

Brumby currently resides full-time in Mount Pleasant, South Carolina with his wife Jamye and their three children:  Abigail, Madeline and Weldon. 


Education

University of Nevada -  Las Vegas, NV
Ph. D., Hotel Administration, 2008

University of Montana - Missoula, MT
M.B.A., 1999

University of Georgia  - Athens, GA
B.S., Environmental Health Science, 1996


Research Interests

  • Commercial accomodation (hotel, resort, vacation ownership, second home)
  • Reservation systems and policies
  • Accomodation tax policy
  • Revenue Management

Courses Taught

  • Hotel and Resort Management
  • Service Operations Management
  • Operations Analysis
  • Advanced Guest Services

Publications

Peer-Reviewed Academic Journals

McLeod, B., Litvin, S.W., Heriot, K.C., Jauregui, A., and Dempsey, E. (2018). "The Effect of Delisting of a Hotel Market from Online Travel Agency Websites: Evidence from Columbus, Georgia." Tourism Review International, 22 (1), 41-48.

McLeod, B., Litvin, S.W., Heriot, K.C., Jauregui, A., and Dempsey, E. (2017). "Goodbye Columbus: An Empirical Study of OTAs and the Hotel Industry. Cornell Hospitality Quarterly,  59 (1), 61-66.

McLeod, B., & Busser, J. A. (2014). Second home owners hosting friends and relatives. Annals of Leisure Research, 17(1), 86-96.

Heffner, F., McLeod, B., & Crotts, J. (2014). Cruise ship impact on hotel accommodations: An event study in Charleston, SC. Tourism Economics, 20(5), 1145-1153.

McLeod, B. (2013). The battle of Charleston: Expansion of the passenger cruise industry. Journal of Hospitality & Tourism Cases, 2(4), 9-14.

McLeod, B., & Busser, J. A. (2012). Second-home ownership and place attachment: Drivers of visitation, word-of-mouth promotion, and hosting. Tourism Analysis, 17(5), 601-616.

Litvin, S. W. & McLeod, B. (2011). Buko Nero: Avoiding the black hole of early success. Journal of Hospitality & Tourism Cases, 1(1), 52-58.

McLeod, B., Smith, K., & Guest, Z. (2011). Commercial accommodations: Examining the sources of lodging demand. Frontiers in SE CHRIE Hospitality and Tourism Research, 15(2), 27-33. SE CHRIE Fall 2011 in Tuskegee, AL.

DiPietro, R. B., & McLeod, B. (2011). Perceived work status and turnover intentions in casual dining restaurant employees. FIU Hospitality Review, 29(2), 70-87.

Upchurch, R. S., DiPietro, R. B., & McLeod, B. (2010). Timeshare owners’ satisfaction regarding services provided: Implications of perceived importance-performance gaps. FIU Hospitality Review, 28 (3), 1-20.

McLeod, B., Tomich, K., & Jackson, A. (2010). Experiential learning in hospitality education: State of the internship. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(2), 30-34.

McLeod, B., Tomich, K., Simonetti, K. & Gustafson, C. (2010). Interns as Employees: Orientation and Training Practices. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(2), 35-39.

McLeod, B. & Millar, M. (2009). Beyond the credit card guarantee: Taking an advance deposit. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(1).

Peer-Reviewed Conference Presentations and Proceedings

McLeod, B., Worsala, E., & Wyman, D. (2014). Does Size Matter? The Importance of Entrepreneurial Ventures. American Real Estate Society 30th Annual Meeting April 1-5, 2014 in San Diego, CA.

Hefner, F., McLeod, B., & Crotts, J. (2013). Cruise Ship Impact on Hotel Accommodations: An Event Study in Charleston, SC. 52nd Annual Meeting of the Southern Regional Science Association inWashington, DC.

DiPietro, R. B., & McLeod, B. (2010). An exploration of turnover intention in casual dining restaurant employees.  2010 International CHRIE Annual Summer Conference & Marketplace in San Juan, Puerto Rico.

McLeod, B., Tomich, K., & Jackson, A. (2010). Experiential learning in hospitality education: State of the internship. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(2), 30-34.

McLeod, B., Tomich, K., Simonetti, K. & Gustafson, C. (2010). Interns as Employees: Orientation and Training Practices. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(2), 35-39.

McLeod, B. & Kline, S. (2009). Antecedents and outcomes for advance deposit requirements associated with hotel reservations. 27th EuroCHRIE Annual Conference in Helsinki, Finland.

McLeod, B. & Tomich, K. (2009). Transactional rate fences: An examination of advance deposit and cancellation policies within hotel reservation systems.  27th EuroCHRIE Annual Conference, Helsinki, Finland.

McLeod, B. (2009). Vacation homeownership attachment: A behavioral model. 27th EuroCHRIE Annual Conference, Helsinki, Finland.

McLeod, B. & Millar, M. (2009). Beyond the credit card guarantee: Taking an advance deposit. Frontiers, 13(1).  SE CHRIE in Atlanta, Georgia.

McManus, A. L. & McLeod, B. (2007). Why here? Self-determination theory and place attachment in second-home tourism. 12th, Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism in Houston, Texas.

McLeod, B. (2007). Confronting Isolation from the Active Older Adult Lifestyle.  AAHPERD 2007 in Baltimore, Maryland.

McLeod, J. B. & Busser, J. A. (2006). Relationship marketing: Facilitating the active older adult lifestyle. AAHPERD 2006 in Salt Lake City, Utah.

Busser, J. A., McLeod, J. B., & Baloglu, S. (2005) Organizational factors predicting customer orientation in a public recreation organization. EuroCHRIE 2005 in Paris, France.

Upchurch, R. S., DiPietro, R. B., & McLeod, B. Timeshare owners’ satisfaction regarding services provided: Implications of perceived importance-performance gaps. FIU Hospitality Review, 28 (3), in press.