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Brumby McLeod

Associate Professor

Address: Beatty Center, Room 326
Office Hours: Tue/Thurs 2:00PM-4:00PM; By Appointment - Use Link Below to Request
Phone: (843) 953-0735
E-mail: mcleodb@cofc.edu
Personal Website: https://tinyurl.com/McLeodAppointmentSignup
Curriculum Vitae: Download


Brumby McLeod is an associate professor at the College of Charleston, School of Business in the Department of Hospitality & Tourism Management.  He is a research fellow with the Office of Tourism Analysis and the Riley Center for Livable Communities.  The focus of his research is in overnight accommodation and revenue management.  He oversees the graduate MBA program focus in revenue management.  His teaching responsibilities include courses in service operations management, hotel management and revenue management.  He also leads an annual winter study abroad program to Banff National Park in Alberta Canada in Adventure Tourism and a summer study abroad program to Iceland in Destination Management & Marketing.

Brumby was raised in Roswell, Georgia, USA and earned his high school diploma from Roswell High School.  He earned his Bachelor of Science in Environmental Health Science at the University of Georgia, a Master’s in Business Administration at the University of Montana, a Doctor of Philosophy in Hospitality Administration at the University of Nevada, Las Vegas, and a Certificate of Revenue Management from Cornell University. 

In 2017, Brumby participated in a sabbatical research study with the DestiMetrics Business Intelligence team of Inntopia to study the convergence of housing and tourism. His work included a benchmark study on the ski mountain towns of the western United States.  This work led to additional projects in Park City, Utah, USA and Charleston, SC, USA that provided solutions to managing and measuring the residential nightly rental phenomenon.  In April 2018, he was awarded a U.S. Fulbright Scholarship to Iceland for the 2018 summer to explore the nightly rental phenomenon in Iceland. 

Brumby resides full-time in Mount Pleasant, South Carolina, USA with his wife Jamye and their three kids:  Abigail, Madeline and Weldon.  


Education

University of Nevada -  Las Vegas, NV
Ph. D., Hotel Administration, 2008

University of Montana - Missoula, MT
M.B.A., 1999

University of Georgia  - Athens, GA
B.S., Environmental Health Science, 1996


Research Interests

  • Commercial accomodation (hotel, resort, vacation ownership, second home)
  • Reservation systems and policies
  • Accomodation tax policy
  • Revenue Management

Courses Taught

  • Hotel and Resort Management
  • Service Operations Management
  • Operations Analysis
  • Advanced Guest Services

Publications

Peer-Reviewed Academic Journals

McLeod, B., & Busser, J. A. (2014). Second home owners hosting friends and relatives. Annals of Leisure Research, 17(1), 86-96.

Heffner, F., McLeod, B., & Crotts, J. (2014). Cruise ship impact on hotel accommodations: An event study in Charleston, SC. Tourism Economics, 20(5), 1145-1153.

McLeod, B. (2013). The battle of Charleston: Expansion of the passenger cruise industry. Journal of Hospitality & Tourism Cases, 2(4), 9-14.

McLeod, B., & Busser, J. A. (2012). Second-home ownership and place attachment: Drivers of visitation, word-of-mouth promotion, and hosting. Tourism Analysis, 17(5), 601-616.

Litvin, S. W. & McLeod, B. (2011). Buko Nero: Avoiding the black hole of early success. Journal of Hospitality & Tourism Cases, 1(1), 52-58.

McLeod, B., Smith, K., & Guest, Z. (2011). Commercial accommodations: Examining the sources of lodging demand. Frontiers in SE CHRIE Hospitality and Tourism Research, 15(2), 27-33. SE CHRIE Fall 2011 in Tuskegee, AL.

DiPietro, R. B., & McLeod, B. (2011). Perceived work status and turnover intentions in casual dining restaurant employees. FIU Hospitality Review, 29(2), 70-87.

Upchurch, R. S., DiPietro, R. B., & McLeod, B. (2010). Timeshare owners’ satisfaction regarding services provided: Implications of perceived importance-performance gaps. FIU Hospitality Review, 28 (3), 1-20.

McLeod, B., Tomich, K., & Jackson, A. (2010). Experiential learning in hospitality education: State of the internship. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(2), 30-34.

McLeod, B., Tomich, K., Simonetti, K. & Gustafson, C. (2010). Interns as Employees: Orientation and Training Practices. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(2), 35-39.

McLeod, B. & Millar, M. (2009). Beyond the credit card guarantee: Taking an advance deposit. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(1).

Peer-Reviewed Conference Presentations and Proceedings

McLeod, B., Worsala, E., & Wyman, D. (2014). Does Size Matter? The Importance of Entrepreneurial Ventures. American Real Estate Society 30th Annual Meeting April 1-5, 2014 in San Diego, CA.

Hefner, F., McLeod, B., & Crotts, J. (2013). Cruise Ship Impact on Hotel Accommodations: An Event Study in Charleston, SC. 52nd Annual Meeting of the Southern Regional Science Association inWashington, DC.

DiPietro, R. B., & McLeod, B. (2010). An exploration of turnover intention in casual dining restaurant employees.  2010 International CHRIE Annual Summer Conference & Marketplace in San Juan, Puerto Rico.

McLeod, B., Tomich, K., & Jackson, A. (2010). Experiential learning in hospitality education: State of the internship. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(2), 30-34.

McLeod, B., Tomich, K., Simonetti, K. & Gustafson, C. (2010). Interns as Employees: Orientation and Training Practices. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(2), 35-39.

McLeod, B. & Kline, S. (2009). Antecedents and outcomes for advance deposit requirements associated with hotel reservations. 27th EuroCHRIE Annual Conference in Helsinki, Finland.

McLeod, B. & Tomich, K. (2009). Transactional rate fences: An examination of advance deposit and cancellation policies within hotel reservation systems.  27th EuroCHRIE Annual Conference, Helsinki, Finland.

McLeod, B. (2009). Vacation homeownership attachment: A behavioral model. 27th EuroCHRIE Annual Conference, Helsinki, Finland.

McLeod, B. & Millar, M. (2009). Beyond the credit card guarantee: Taking an advance deposit. Frontiers, 13(1).  SE CHRIE in Atlanta, Georgia.

McManus, A. L. & McLeod, B. (2007). Why here? Self-determination theory and place attachment in second-home tourism. 12th, Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism in Houston, Texas.

McLeod, B. (2007). Confronting Isolation from the Active Older Adult Lifestyle.  AAHPERD 2007 in Baltimore, Maryland.

McLeod, J. B. & Busser, J. A. (2006). Relationship marketing: Facilitating the active older adult lifestyle. AAHPERD 2006 in Salt Lake City, Utah.

Busser, J. A., McLeod, J. B., & Baloglu, S. (2005) Organizational factors predicting customer orientation in a public recreation organization. EuroCHRIE 2005 in Paris, France.

Upchurch, R. S., DiPietro, R. B., & McLeod, B. Timeshare owners’ satisfaction regarding services provided: Implications of perceived importance-performance gaps. FIU Hospitality Review, 28 (3), in press.