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Brumby McLeod

Associate Professor

Address: Beatty Center, Room 326
Office Hours: Tue/Thurs 2:00PM-4:00PM; By Appointment - Use Link Below to Request
Phone: (843) 953-0735
E-mail: mcleodb@cofc.edu
Personal Website: https://tinyurl.com/McLeodAppointmentSignup
Curriculum Vitae: Download


Dr. McLeod and his family have temporarily relocated to Park City, Utah as part of his sabbatical research to identify and implement solutions for counties, municipalities, and destinations for measuring, monitoring, licensing and increasing compliance surrounding residential short term rentals.  Brumby is a Visiting Research Fellow with DestiMetrics, a leader in destination lodging performance metrics.  He is working on a series of projects related to residential short-term rentals as part of his sabbatical research.  Brumby can be reached via his university email address for those interested in his research studies.  He returns to Charleston, SC and the classroom in mid-August for fall semester 2017.

Education

University of Nevada -  Las Vegas, NV
Ph. D., Hotel Administration, 2008

University of Montana - Missoula, MT
M.B.A., 1999

University of Georgia  - Athens, GA
B.S., Environmental Health Science, 1996


Research Interests

  • Commercial accomodation (hotel, resort, vacation ownership, second home)
  • Reservation systems and policies
  • Accomodation tax policy
  • Revenue Management

Courses Taught

  • Hotel and Resort Management
  • Service Operations Management
  • Operations Analysis
  • Advanced Guest Services

Publications

Peer-Reviewed Academic Journals

McLeod, B., & Busser, J. A. (2014). Second home owners hosting friends and relatives. Annals of Leisure Research, 17(1), 86-96.

Heffner, F., McLeod, B., & Crotts, J. (2014). Cruise ship impact on hotel accommodations: An event study in Charleston, SC. Tourism Economics, 20(5), 1145-1153.

McLeod, B. (2013). The battle of Charleston: Expansion of the passenger cruise industry. Journal of Hospitality & Tourism Cases, 2(4), 9-14.

McLeod, B., & Busser, J. A. (2012). Second-home ownership and place attachment: Drivers of visitation, word-of-mouth promotion, and hosting. Tourism Analysis, 17(5), 601-616.

Litvin, S. W. & McLeod, B. (2011). Buko Nero: Avoiding the black hole of early success. Journal of Hospitality & Tourism Cases, 1(1), 52-58.

McLeod, B., Smith, K., & Guest, Z. (2011). Commercial accommodations: Examining the sources of lodging demand. Frontiers in SE CHRIE Hospitality and Tourism Research, 15(2), 27-33. SE CHRIE Fall 2011 in Tuskegee, AL.

DiPietro, R. B., & McLeod, B. (2011). Perceived work status and turnover intentions in casual dining restaurant employees. FIU Hospitality Review, 29(2), 70-87.

Upchurch, R. S., DiPietro, R. B., & McLeod, B. (2010). Timeshare owners’ satisfaction regarding services provided: Implications of perceived importance-performance gaps. FIU Hospitality Review, 28 (3), 1-20.

McLeod, B., Tomich, K., & Jackson, A. (2010). Experiential learning in hospitality education: State of the internship. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(2), 30-34.

McLeod, B., Tomich, K., Simonetti, K. & Gustafson, C. (2010). Interns as Employees: Orientation and Training Practices. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(2), 35-39.

McLeod, B. & Millar, M. (2009). Beyond the credit card guarantee: Taking an advance deposit. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(1).

Peer-Reviewed Conference Presentations and Proceedings

McLeod, B., Worsala, E., & Wyman, D. (2014). Does Size Matter? The Importance of Entrepreneurial Ventures. American Real Estate Society 30th Annual Meeting April 1-5, 2014 in San Diego, CA.

Hefner, F., McLeod, B., & Crotts, J. (2013). Cruise Ship Impact on Hotel Accommodations: An Event Study in Charleston, SC. 52nd Annual Meeting of the Southern Regional Science Association inWashington, DC.

DiPietro, R. B., & McLeod, B. (2010). An exploration of turnover intention in casual dining restaurant employees.  2010 International CHRIE Annual Summer Conference & Marketplace in San Juan, Puerto Rico.

McLeod, B., Tomich, K., & Jackson, A. (2010). Experiential learning in hospitality education: State of the internship. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(2), 30-34.

McLeod, B., Tomich, K., Simonetti, K. & Gustafson, C. (2010). Interns as Employees: Orientation and Training Practices. Frontiers in SE CHRIE Hospitality and Tourism Research, 13(2), 35-39.

McLeod, B. & Kline, S. (2009). Antecedents and outcomes for advance deposit requirements associated with hotel reservations. 27th EuroCHRIE Annual Conference in Helsinki, Finland.

McLeod, B. & Tomich, K. (2009). Transactional rate fences: An examination of advance deposit and cancellation policies within hotel reservation systems.  27th EuroCHRIE Annual Conference, Helsinki, Finland.

McLeod, B. (2009). Vacation homeownership attachment: A behavioral model. 27th EuroCHRIE Annual Conference, Helsinki, Finland.

McLeod, B. & Millar, M. (2009). Beyond the credit card guarantee: Taking an advance deposit. Frontiers, 13(1).  SE CHRIE in Atlanta, Georgia.

McManus, A. L. & McLeod, B. (2007). Why here? Self-determination theory and place attachment in second-home tourism. 12th, Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism in Houston, Texas.

McLeod, B. (2007). Confronting Isolation from the Active Older Adult Lifestyle.  AAHPERD 2007 in Baltimore, Maryland.

McLeod, J. B. & Busser, J. A. (2006). Relationship marketing: Facilitating the active older adult lifestyle. AAHPERD 2006 in Salt Lake City, Utah.

Busser, J. A., McLeod, J. B., & Baloglu, S. (2005) Organizational factors predicting customer orientation in a public recreation organization. EuroCHRIE 2005 in Paris, France.

Upchurch, R. S., DiPietro, R. B., & McLeod, B. Timeshare owners’ satisfaction regarding services provided: Implications of perceived importance-performance gaps. FIU Hospitality Review, 28 (3), in press.