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Steve Litvin, D.B.A.


Address: Tate Center, Room 310
Office Hours: Mon/Wed 3:30 - 5:00 PM, Thurs 2:00- 4:00 PM, and by appointment
Phone: 843.953.7317
Curriculum Vitae: Download


University of South Australia - Adelaide, South Australia
D.B.A., Business Administration, International Graduate School of Management, 2000

Babson College - Wellesley, Massachusetts
M.B.A., 1978

Bentley College - Waltham, Massachusetts
B.S., Accounting, 1973

Research Interests

  • Tourism consumer behavior
  • Tourism impacts
  • Community development for a tourist community

Courses Taught

  • Principles of Hospitality and Tourism Management
  • Hospitality and Tourism Marketing
  • Tourism Impact Studies (co-taught)
  • Applied Tourism Research
  • Principles of Marketing
  • Hospitality Marketing
  • International Tourism Management (co-taught)
  • Marketing Management
  • Supervision of Masters by Research student’s dissertation
  • Review committee, tourism Ph.D. program

Honors and Awards

  • College of Charelston, School of Business, Outstanding Research Award, 2003, 2005.
  • Guelph University Fulbright Scholar of Sustainable Commerce, Canada, 2008-2009


Peer-Reviewed Academic Journals

Litvin, S.W., Wofford, E.B., and Smith, W.W. (2015). “Rapid Growth and Density of Liquor Licenses in a Heritage Destination: Charleston’s Emerging ‘Entertainment District.’” Tourism Review International, Vol. 19 (3): 163-174.

Litvin, S.W. and Schancupp, J. (2015 acceptance). “American Jewish Youth’s Attachment to Israel: Implications for Israeli Tourism.” International Journal of Business and Globalisation (accepted paper, awaiting publication). 

Smith, W.W., Pitts, R.E., Litvin, S.W. and Mack, R.W. (2015 acceptance). “It’s got to ‘Fit’: Exploring Corporate Sponsorship Decisions.” International Journal of Hospitality and Event Management (accepted paper, awaiting publication).

Smith, W.W., Pitts, R.E., Mack, R.W., Litvin, S.W. and Smith, J.T. (2015 acceptance). “Don’t be One More Logo on the Back of the T-Shirt – Optimizing Sponsorship Recall.” Journal of Convention & Event Tourism (accepted paper, awaiting publication).

Litvin, S.W. and Wofford, E.B. (2015 acceptance). “Charleston’s Newfound ‘Entertainment Zone’: Should we be Concerned?” Current Issues in Tourism (accepted paper, awaiting publication).

Smith, W.W., Litvin, S.W., Frash, R.E. and Butcher, E. (2015 acceptance). "Instructional Scaffolding Approach into the Classroom: Teaching for Authentic Learning in Hospitality and Tourism Education.” Journal of Teaching in Travel & Tourism (accepted paper, awaiting publication). 

Litvin, S.W. and Smith, W.W. (2015 acceptance). “A New Perspective on the Plog Pscyhographic System.” Journal of Vacation Marketing (accepted paper, awaiting publication). 

Walker, D.M., Litvin, S.W., Sobel, R.S. and St Pierre, R.A. (2015). “Stopping When You’re Ahead: Win Limits and Responsible Gambling.” Responsible Gambling Review. Vol. 1 (20): 1-9).

Walker, D.M., Litvin, S.W., Sobel, R.S. and St Pierre, R.A. (2014 acceptance). “Setting Win Limits: An Alternative Approach to “Responsible Gambling?” Journal of Gambling Studies (accepted paper waiting publication).

Litvin, S.W. and Chiam, K.M. (2014). “Ecotourism: A Study of Purchase Proclivity, Revisited.” Journal of Vacation Marketing, Vol. 20 (2): 175-180.

Litvin, S.W. and DiForio, J. (2014). “The Malling of Main Street: The Threat of Chain Stores to the Character of an Historic City’s Downtown.” Journal of Travel Research, Vol. 53(4): 488-499.

Litvin, S.W., Xu Gang, Ferguson, A.C., and Smith, W.W. (2013) “Too Attractive for its Own Good? South of Broad, Second-Homes and Resident Attitudes. Tourism Management Perspectives, Vol. 7 (July): 89-98.

Litvin, S.W., Luce, N. and Smith, W.W. (2013). “A Case Study of Cruise Ships and Resident Attitudes – Research Gone Wild.” Tourism Recreation Research, Vol. 38 (2): 243-248.

Litvin, S.W., Smith, W.W. and Pitts, R.E. (2013). “Sedentary Behavior of the Non-Travel Segment.” Journal of Travel Research, Vol. 25 (1): 129-134.

Litvin, S.W., Pan, B. and Smith, W.W. (2013) “Festivals, Special Events, and the Rising Tide.” International Journal of Culture, Tourism and Hospitality Research. Vol. 7 (2): 163 – 168.

Smith, W.W., Pitts, R.E. and Litvin, S.W. (2012). “Travel and Leisure Activity Participation.” Annals of Tourism Research, Vol. 39(4): 2207-2210.

Litvin, S.W. (2012).  “Hospitality, Tourism and Politics.” Boston Hospitality Review, Vol. 1 (1): 18-21.

Litvin, S.W. and Hoffman, L.M. (2012). “Responses to Consumer Generated Media in the Hospitality Marketplace: An Empirical Study.” Journal of Vacation Marketing, Vol. 18 (2): 135-145.

Litvin, S.W., Smith, W.W. and Blackwell, C. (2012). “Destination Marketing, Accommodation Taxes, and Mandated Tourism Promotional Expenses: Maybe time to Reconsider.”  Current Issues in Tourism. Vol. 15 (4): 385-390.

Smith, W.W. and Litvin, S.W. (2012) “Sponsorship Change and the Ghost of Sponsorship Past.” Event Management, Vol. 16(4): 335-339.

Litvin, S.W. (2011). “Commentary -Good, Better or Best: Selecting the Right Strategy.” Tourism Review International. Vol. 14 (1): 47-54.

Litvin, S.W. and McLeod, J.B. (2011). “Buko Nero, Avoiding the Black Hole of Early Success, Teaching Case Study.”  Journal of Hospitality & Tourism Cases. Vol. 1 (1): 52-55.

Litvin, S.W. and McLeod, J.B. (2011).  “Buko Nero, Avoiding the Black Hole of Early Success, Teaching Note.”  Journal of Hospitality & Tourism Cases. Vol. 1 (1): 56-58.

Smith, W.W., Fralinger, E., and Litvin, S.W. (2011). “Segmenting the USA Non-Travel Market.” Enlightening Tourism – A Pathmarking Journal, Vol. 1 (2):  137-151.

Litvin, S.W. (2010). “Apocalypse Not: A Commentary on Destination Maturation Marketing.”   Journal of Vacation Marketing.  Vol. 16(2): 157-162.

Litvin, S.W. (2010).  “A Comparison of Student Spring Break and their ‘Normal’ Behaviors: Is the Hype Justified?”  Tourism Review International.  Vol. 13(3): 173-181.

Litvin, S.W. and Jaffe, C.S. (2010).  “The Threat of Chain Stores to the Character of an Historic City’s Main Street.”  International Journal of Business and Globalisation. Vol. 4 (3): 299-313.

Smith, W.W., Litvin, S.W., Canberg, A. and Tomas,  S.R. (2010) "Setting Parameters: Operational Budget Size and Allocation of Resources." International Journal of Event and Festival Management, Vol. 1 (3): 238-243

Litvin, S.W. and Mouri, N. (2009). “A Comparative Study of the Use of ‘Iconic’ versus ‘Generic’ Advertising Images for Destination Marketing.” Journal of Travel Research.  Vol. 48(2): 152-161.

Smith, W.W., Carmichael, B., and Litvin, S.W. (2009). “Non-Travelers: The Flip Side of Motivation – Revisited.”  Tourism Recreation Research.  Vol. 34 (1): 91-93.

Litvin, S.W. (2008). “Sensation Seeking and its Measurement for Tourism Research.” Journal of Travel Research. Vol. 46 (4): 440-445.

Ryan, C., Crotts, J.C. and Litvin, S.W. (2008). “Convention Center Management – Influencing the Attendee Experience: The Case of Charleston Convention Center.” Tourism Analysis, Vol. 13 (2): 157-169.

Litvin, S.W., Goldsmith, R.E. and Pan. B (2008). “Electronic Word-of-Mouth in Hospitality and Tourism Management.” Tourism Management. Vol. 29 (2): 458-468.

Litvin, S.W. and Brewer, J.D. (2008). “Charleston South Carolina Tourism and the Presentation of Urban Slavery in a Historic Southern City.” International Journal of Hospitality and Tourism Administration, Vol. 9 (1): 71-84.

Litvin, S.W. and Fyffe, K.(2008). “Tourism: A View from the Fray – A Jamaican Case Study.” International Journal of Business and Globalisation, Vol. 2 (2): 160-172.

Litvin, S.W., Blose, J.E. and Laird, S.T. (2005). “Tourist Use of Restaurant Web-pages: Is the Internet a Critical Marketing Tool?” Journal of Vacation Marketing, Vol. 11 (2): 155-161. (PDF)

Litvin, S.W.  (2003). “Tourism and Understanding: The Business Study Mission.” Annals of Tourism Research, Vol. 30 (1): 77-93. (PDF)

Goldsmith, R.E. and Litvin, S.W. (1998). “Identifying the Vacation Travel Innovator.” Journal of Vacation Marketing, Vol. 4 (4): 327-336. (PDF)

Book Chapters

Litvin, S.W. (2009). “Brunei.” In Dana L.P. (ed) Handbook of Research on Asian Entrepreneurship, Auckland, Edward Elgar: pp 49-53.

Pan, B., Litvin, S.W. and Goldman, H. (2006). “Real Users, Real Trips, and Real Queries: An Analysis of Destination Search on a Search Engine.” Travel and Tourism Research Association, Dublin, Ireland, June 18-20, reprinted in Mitra, J., E-hospitality: A New Paradigm, Icfai University Press, Kolkata, Saltlake, Kolkata, India.

Litvin, S.W. and Crotts, J.C. (2007). “A Comparison of Pre and Post 9/11 Traveler Profiles: Post Crisis Marketing Implications.” In Law, E. Prideaux, B. and Chon, K. (eds.), Crisis Management in Tourism, New York, Cabi Press, pp. 298-309.

Litvin, S.W. and Elangovan, T. (pending publication). “Instructors Guide – The Travel Management Game.”, In McNeill, R.G. and Crotts, J.C., Selling Hospitality: A Situational Approach, Instructor’s Manual, Clifton Park, NY, Delmar Thompson Publishing.

Crotts, J.C., Litvin, S.W. and McNeill, R.G. (2004). “Principles of Marketing.” In Brymer, R.A. Hospitality and Tourism, An Introduction to the Industry, 11th ed., Dubuque Iowa, Kendall/Hunt Publishing, pp. 127-136.

Litvin, S.W. (2003). “Tourism: The World’s Peace Industry?” JTR article republished in Goeldner, C.R. and Ritchie, J.R.B., Tourism Principles, Practices, Philosophies, 9th ed, New York: J. Wiley, pp. 289-294.

Polunin, I.J. and Litvin S.W. (1999). “Sentosa: Promoting a Multi-Attraction Destination.” In Hooi D. H. (ed.) Cases in Singapore Hospitality and Tourism Management, Singapore: Prentice-Hall, pp. 222-236.

Invited Presentations

Litvin, S.W. (2009).  “Tourism Development and Regionalization: Keys to Success.”  Gulf Coast (MS) Business Council Masters Course, April, presented on behalf of the Charleston Convention and Visitors Bureau.

Litvin, S.W. (2008). “The Hospitality Quality Mantra: Maybe Less Sacred than We Believe.” University of Waterloo Faculty of the Environment, Tourism Lecture Series 2008, November 7, Waterloo, Ontario.

Litvin, S.W. (2007). “Growth in a Tourism Town: Impact of Hotel Proliferation in Charleston.” Urban Land Institute, South Carolina Chapter, Charleston.

Peer-Reviewed Conference Presentations and Proceedings

Litvin, S.W. and Walker, D.M. (2013). “How do Casinos Make Money?”  15th Annual International Conference on Gambling and Risk Taking.  Las Vegas, May 27-31.

Litvin, S.W. and DiForio, J. (2012). “The Malling of Main Street: Extended Abstract.”  Proceedings of the Travel and Tourism Research Association, June, 17-19, Virginia Beach, VA, available online at

Chiam, M. and Litvin, S.W. (2012). “Ecotourism, A Study of Purchase Proclivity: The Next Generation.”  2012 APac (Asia Pacific) TTRA Chapter Conference, November 30 – December 01, Kuala Lumpur.

Pan, B., Wasko, J., Smith, K., Litvin, S.W., Mueller, R., Li, Q, and Zhang, J. (2011). “Cultural Education through Study Abroad in China: A Case Study.” TEFI World Congress 2011, Philadelphia, PA, May 18-21.

Elliott, S. and Litvin, S.W. (2011). “Comparing the influence on trip planning behaviour of using selective ‘place appeal’ versus an ‘all inclusive’ style in destination marketing.”  Annual Research Conference of the Travel and Tourism Research Association, London, Ontario, June 19-21.

Goldsmith, R.E., Litvin, S.W. and Bonn, M. (2009).  “Seeking Travel Information Online and Offline.” Association of Marketing Theory and Practice Conference, Jekyll Island, GA, March 25-27.

Litvin, S.W. and Goldsmith, R.E. (2008). “When Branding Seems Not to Count.” Association of Marketing Theory and Practice Conference, Savannah, GA, March 27-29.

Mouri, N, and Litvin, S.W (2008). “Family Branding and the Marketing of Tourism Destinations: Is it Always a Good Idea?” Academy of Marketing Science’s Cultural Perspectives in Marketing Conference, New Orleans, January 16-19.