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Yu Henry Xie, Ph.D.

Associate Professor

Address: Beatty 313
Office Hours: TR 2:30-3:30PM and by appointment
Phone: 843.953.6658
E-mail: xiey@cofc.edu
Curriculum Vitae: Download


St. Louis University, St. Louis, Missouri
Ph.D., Marketing and International Business, 2006

University of South Carolina, Columbia, South Carolina
MBA, 2001

Guangzhou Institute of Foreign Trade, Guangzhou, China
Bachelor of Economics, International Business, 1992


Research Interests

  • International Marketing Strategy
  • Internationalization
  • Brand Extension
  • Consumer Innovativeness
  • Emerging Markets

Courses Taught

  • MKTG 302 Marketing Concepts
  • MKTG 326 International Marketing
  • MKTG 425 Marketing Management
  • MBAD 525 Marketing Management
  • NASBITE CGBP Certification Training Course – Global Marketing Track

Honors and Awards

  • Guest Co-Editor, Journal of Asia-Pacific Business, Special Issue 2009
  • Track Co-Chair, Academy of Marketing Science 2008 Cultural Perspective Conference, New Orleans, LA

Publications

Journal Publications
  • Xie, Yu Henry. (2012). “Foreign Firms’ Brand Extensions in a Host Market: Strategic Factors in International Branding Strategy.” Journal of Marketing Theory and Practice, Vol. 20, No. 4, 105-118.
  • Xie, Yu Henry, Hongxin Zhao, Qian Xie, and Mark Arnold. (2011). “On the Antecedents of Foreign Firms’ Strategic Positioning in a Host Market: A ‘Strategy Tripod’ Perspective.” International Business Review, Vol. 20, No.4, 477-490.
  • Xie, Yu Henry, Taewon Suh, and Ik-Whan G. Kown. (2010). “Do Magnitude and Asymmetry of Specific Asset Investment Matter in Supplier-Buyer Relationship?” Journal of Marketing Management, Vol.26, No. 1, 1-20.

Working Papers

  • Xie, Yu Henry and Taewon Suh. “Perceived Resource Deficiency and Internationalization of Small- and Medium-Sized Firms.” Under review at Journal of International Entrepreneurship.
  • Xie, Yu Henry, Mike Chao, and Yifeng Chen. “Cultural and Individual Traits of Chinese Consumers:Conspicuous Consumption in Chinese Consumer Market.”
  • Xie, Yu Henry and Hongxin John Zhao. “Performance Implications of Strategic Positioning: Resource Partitioning.”
  • Xie, Yu Henry. “Incumbent Firms’ Response Strategy to Foreign Entrants in a Host Market: Non-Price Marketing Mix.”
  • Xie, Qian Jane and Yu Henry Xie. “Director Compensation and Choice of Top Management Dismissal Decisions.”

Conference Proceedings and Presentations

  • Xie, Yu Henry and Jane Xie. (2012). “Strategic Positioning and Firm Performance in a Host Market.”Atlantic Marketing Association 2012 Annual Conference, Williamsburg, VA, September 26-29, 2012.
  • Xie, Yu Henry, Mike Chao, and Yifeng Chen. (2011). “Individual Traits and Conspicuous Consumption of Chinese Consumers.” Academy of International Business Southeast Asia 2011 Conference, Taipei,Taiwan ROC, December 1-3, 2011.
  • Xie, Yu Henry and Mike Chao. (2011). “Paradox of Country-of-Origin Effects? Acceptance of Brands from Emerging Markets in Developed Markets.” Atlantic Marketing Association 2011 Annual Conference,Charleston, SC, September 14-17, 2011.
  • Chen, Yifeng, Mike Chao, Dean Tjosvold, and Yu Henry Xie. (2011). “Cross-cultural Conflict Management: An Experimental Study on Western and Chinese Values.” Academy of International Business 2011 Annual Conference, Nagoya, Japan, June 24-28, 2011.
  • Chen, Yifeng, Dean Tjosvold, Xu Hung, Yu Henry Xie, and Mike Chao. (2011). “Newcomer Socialization in China: Effects of Team Values and Goal Interdependence.” Academy of International Business 2011 Annual Conference, Nagoya, Japan, June 24-28, 2011.
  • Xie, Yu Henry and Taewon Suh. (2010). “Perceived Barriers for Internationalization of Small Firms: Perceived Lack of Resources.” American Marketing Association 2010 Winter Educators’ Conference, New Orleans, LA, February 19-22, 2010.

PROFESSIONAL ACTIVITIES

  • Guest Co-Editor, Journal of Asia-Pacific Business, Special Issue 2010, Vol. 11 No. 1.
  • External Grant Proposal Reviewer, Baruch College, City University of New York
  • Session Chair, Atlantic Marketing Association 2011 Annual Meeting

Ad Hoc Reviewer

  • International Business Review (IBR)
  • Multinational Business Review (MBR)
  • Thunderbird International Business Review
  • Journal of International Marketing Strategy
  • Journal of Electronic Commerce Research
  • Journal of Current Research in Global Business
  • Academy of International Business 2013 Annual Conference
  • American Marketing Association 2010 Winter Educators’ Conference

UNIVERSITY SERVICE

  • College of Charleston School of Business Core Course Coordinator Committee - Chair
  • College of Charleston School of Business Library Liaison Function – Chair
  • College of Charleston School of Business International Business Committee
  • College of Charleston School of Business Student Development Committee
  • College of Charleston School of Business MBA Committee
  • College of Charleston School of Business Marketing Club – faculty advisor
  • College of Charleston Global Scholars designation and Global Scholars mentor
  • College of Charleston Faculty Senate
  • College of Charleston Student Affairs and Athletics Committee
  • College of Charleston Faculty Educational Technology Committee
  • College of Charleston Distance Education Committee

AWARDS

  • College of Charleston School of Business Faculty Development Funds, 2012
  • College of Charleston School of Business Faculty Development Funds, 2011
  • College of Charleston School of Business Faculty Development Funds, 2010
  • College of Charleston Global Scholar Travel Grant, 2010

ACADEMIC ASSOCIATION MEMBERSHIP

  • Academy of International Business
  • American Marketing Association