Yu Henry Xie, Ph.D.
St. Louis University, St. Louis, Missouri
Ph.D., Marketing and International Business, 2006
University of South Carolina, Columbia, South Carolina
Guangzhou Institute of Foreign Trade, Guangzhou, China
Bachelor of Economics, International Business, 1992
- International Marketing Strategy
- Brand Extension
- Consumer Innovativeness
- Emerging Markets
- MKTG 302 Marketing Concepts
- MKTG 326 International Marketing
- MKTG 425 Marketing Management
- MBAD 525 Marketing Management
Honors and Awards
- Guest Co-Editor, Journal of Asia-Pacific Business, Special Issue 2009
- Track Co-Chair, Academy of Marketing Science 2008 Cultural Perspective Conference, New Orleans, LA
- Session Chair, Brand Track, American Marketing Association 2007 Summer Educators' Conference, Washington, DC
Xie, Yu Henry. (2012). “Foreign Firms’ Brand Extensions in a Host Market: Strategic Factors in International Branding Strategy.” Journal of Marketing Theory and Practice,( forthcoming).
Xie, Yu Henry, Hongxin Zhao, Qian Xie, and Mark Arnold. (2011). “On the Antecedents of Foreign Firms’ Strategic Positioning in a Host Market: A ‘Strategy Tripod’ Perspective.” International Business Review, Vol. 20, No.4, 477-490.
Xie, Yu Henry, Taewon Suh, and Ik-Whan G. Kown. (2010). “Do Magnitude and Asymmetry of Specific Asset Investment Matter in Supplier-Buyer Relationship?” Journal of Marketing Management, Vol. 26, No. 1, 1-20.
Xie, Yu Henry and Lyn Amine. (2009). “Social Networks and Internationalization of Chinese Entrepreneurs.” Global Business and Organizational Excellence, Vol. 29 No. 1, 61-78.
Xie, Yu Henry and Taewon Suh. “Perceptual Barriers to Small Firms’ Internationalization – Perceived Lack of Resources?”
Xie, Yu Henry, Mike Chao, and Yifeng Chen. “Cultural and Individual Traits of Chinese Consumers: Conspicuous Consumption in Chinese Consumer Market.”
Xie, Yu Henry and Hongxin John Zhao. “Performance Implications of Strategic Positioning: Resource Partitioning.”
Xie, Yu Henry. “Incumbent Firms’ Response Strategy to Foreign Entrants in a Host Market: Non-Price Marketing Mix.”
Xie, Qian Jane and Yu Henry Xie. “Director Compensation and Choice of Top Management Dismissal Decisions
Conference Proceedings and Presentations
Xie, Yu Henry, Mike Chao, and Yifeng Chen. (2011). “Individual Traits and Conspicuous Consumption of Chinese Consumers.” Academy of International Business Southeast Asia 2011 Conference, Taipei, Taiwan ROC, December 1-3, 2011.
Xie, Yu Henry and Mike Chao. (2011). “Paradox of Country-of-Origin Effects? Acceptance of Brands from Emerging Markets in Developed Markets.” Atlantic Marketing Association 2011 Annual Conference, Charleston, SC, September 14-17, 2011.
Chen, Yifeng, Mike Chao, Dean Tjosvold, and Yu Henry Xie. (2011). “Cross-cultural Conflict Management: An Experimental Study on Western and Chinese Values.” Academy of International Business 2011 Annual Conference, Nagoya, Japan, June 24-28, 2011.
Chen, Yifeng, Dean Tjosvold, Xu Hung, Yu Henry Xie, and Mike Chao. (2011). “Newcomer Socialization in China: Effects of Team Values and Goal Interdependence.” Academy of International Business 2011 Annual Conference, Nagoya, Japan, June 24-28, 2011.
Xie, Yu Henry and Taewon Suh. (2010). “Perceived Barriers for Internationalization of Small Firms: Perceived Lack of Resources.” American Marketing Association 2010 Winter Educators’ Conference, New Orleans, LA, February 19-22, 2010.
Xie, Yu Henry. (2009). “Foreign Direct Investment of Chinese Private Firms – Institutional Perspective and Resource-Based View.” Academy of International Business Southeast 2009 Conference, Jacksonville, FL, October 28-30, 2009.
Download curriculum vitae for additional listings of publications, conference presentations, conference panels, invited presentations and working papers.