Rene Mueller, Ph.D.
Professor, Director of International Business Program
- Co-Director Global Scholars Program (2007 – present)
- Director of Global Business Resource Center (2007-present) – managing the SB’s international education efforts. $350,000 (recurring funding) initiative focused on international business/global trade.
- Visiting Professor (summer course) at Management Center Innsbruck (2006-present)
- Grant reviewer and evaluator for US Department of Education, International Education grants (FIPSE Brazil, FIPSE
- Excellence in Mobility and Title VIB programs.
Education
ACADEMIC EDUCATION
PhD Marketing (International) (1994) De Montfort University, Leicester, ENGLAND
MBA (1990) University of North Carolina at Wilmington
BA Economics (1983) University of North Carolina at Wilmington
OTHER HIGHER EDUCATION (German language)
- Deutsch als Fremdspache Kurs, Innsbruck, AUSTRIA (Summer 2000)
- Institute of Linguists, Leicester, ENGLAND (1990-91)
- City College of Chicago, Overseas Division, Wildflecken, GERMANY (1987-88)
- Foreign Language Training Center Europe, Munich GERMANY (1987)
- Defense Language Institute, Presidio San Francisco, CA USA (1985)
Research Interests
- National identity
- Cross Cultural Marketing
- Global Diversity
- Ethnocentrism
Courses Taught
- MKTG 326 International Marketing
- MKTG 302 Marketing Concepts
- MBAD 520 Global Commerce
Honors and Awards
- Distinguished Paper Award (with M Gonzalez and R Mack), 28th Annual Meeting of Decision Sciences Institute November 18-21 2006.
- Distinguished Service Award, 2002 School of Business and Economics, College of Charleston,
- Intellectual Contributions Award, 2001, School of Business and Economics, College of Charleston
- Chartered Institute of Marketers’ Award for Research Excellence (2000). This is a research excellence award given by the world’s largest group (over 60,000) of professional marketers.
- Best Paper, European Marketing Academy Conference (EMAC 1998), for paper entitled, Consumer Involvement for International Decision-making in the Food Retail Market. The EMAC is Europe’s largest and most prestigious academic marketing conference and organization, Stockholm Sweden
Grants
- Principle Investigator (2008-2012) International Entrepreneurship Education, US Department of Education, Title VIB, $180,000.
- Principle Investigator (2008-2012) Global Scholars Program, US Department of Education, TitleVIA, $180,000
- Co-author, Principle Investigator, sub-grantee (2005-2009)) $209,000 FIPSE- North America Grant
- Co-author, Principle Investigator, sub-grantee (2005-2009) $200,000 FIPSE-CAPSES (Brazil) grant
Publications
Broderick, A; Demangeot, C; Kipnis, E, Zuñiga, M, Abhijit; Pullig, C; Mueller, Rene; Mandiberg, J, Johnson, G, Henderson, G.,, Ferguson, N, Adkins, N. (2011) “THOUGHT PIECE: No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda”. Social Business, Volume 1, Number 3, (Autumn): 263-280.
Broderick, A, Demangeot, C, Adkins, N, Ferguson, N, Henderson, G, Johnson, G., Kipnis, E, Mandiberg, J, Mueller, R.D., Pullig, C, Roy, A and M Zuniga “Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerabilities”, Journal of Research for Consumers: Transformative Consumer Research Special Issue, Issue 19.
Gonzalez, M., Quesada, G., Mueller, J and R.D. Mueller (2011), International Business Curriculum Design: Identifying the Coice of the Consumer, Journal of International Education in Business, 4,1: 6-29.
Quesada, G, Gonzalez, M, Mueller, J. and Mueller, R. (2010): The Impact of e-procurement on procurement proactice and Performance, Benchmarking: An International Journal, Vol 17, No 4: 516-532.
Gonzalez, Marvin, Mueller, Rene and Mack, R (2007): An Alternative Approach in Service Quality: An e-Banking Case Study, Quality Management Journal, 2008.
Balabanis, G., Mueller, Rene Dentiste, and TC Melewar (2007): “In-group and Outgroup Orientations and their relation to formation of Country of Origin Image Stereotypes”, International Journal of Business and Globalisation, Vol 1, No 2: 328-344.
Broderick, Amanda J, Greenley, Gordan and Mueller, Rene Dentiste (2007): “The Behavioral Homogeneity Evaluation Framework: Using Consumer Involvement in International Segmentation,” Journal of International Business Studies 38: 746-763.
Refereed Publications
Broderick, A; Demangeot, C; Kipnis, E, Zuñiga, M, Abhijit; Pullig, C; Mueller, Rene; Mandiberg, J, Johnson, G, Henderson, G.,, Ferguson, N, Adkins, N. (2011) “THOUGHT PIECE: No harm done? Culture-based branding and its impact on consumer vulnerability: A research agenda”. Social Business, Volume 1, Number 3, (Autumn): 263-280.
Broderick, A, Demangeot, C, Adkins, N, Ferguson, N, Henderson, G, Johnson, G., Kipnis, E, Mandiberg, J, Mueller, R.D., Pullig, C, Roy, A and M Zuniga “Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerabilities”, Journal of Research for Consumers: Transformative Consumer Research Special Issue, Issue 19.
Gonzalez, M., Quesada, G., Mueller, J and R.D. Mueller (2011), International Business Curriculum Design: Identifying the Coice of the Consumer, Journal of International Education in Business, 4,1: 6-29.
Quesada, G, Gonzalez, M, Mueller, J. and Mueller, R. (2010): The Impact of e-procurement on procurement proactice and Performance, Benchmarking: An International Journal, Vol 17, No 4: 516-532.
