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Rhonda Walker Mack, Ph.D.

Associate Dean of Graduate and Professional Programs

Address: Beatty Center, Room 203
Office Hours: M- F 9:00 – 10:00 Or as needed
Phone: 843.953.6565
E-mail: mackr@cofc.edu
Curriculum Vitae: Download



Education

University of Georgia - Athens, Georgia
Ph.D., Marketing, 1983

Winthrop University - Rock Hill, South Carolina
M.A., Business, 1977

Winthrop University - Rock Hill, South Carolina
B.S., Business Administration, 1976


Research Interests

  • DTC (direct-to-consumer)
  • Pharmaceutical Marketing
  • Healthcare Marketing
  • Services Marketing
  • Sponsorship Marketing and Agritourism.

Courses Taught

  • Basic Marketing
  • Marketing Management
  • Marketing Research
  • Services Marketing
  • Consumer Behavior
  • Internet Marketing
  • Healthcare Marketing

Honors and Awards

  • Ewing Marion Kauffman Foundation Research Award - Community Sponsorship Activities of Fast Growth Entrepreneurs: Objectives & Benefits.
  • Alpha Mu Alpha (National Marketing Honorary Society)
  • Continuously involved in various marketing consulting activities, continuing professional education endeavors, academic curriculum review and academic program development, and service as an expert witness. Examples of companies/organizations I have worked with include: E. and J. Gallo Winery, United Way of Stanislaus County, Medic Alert Corporation International, Tri-Valley Distributors, SCEDCO (Stanislaus County Economic Development Commission, Modesto Chamber of Commerce, City of Merced, Bank of Charleston, Doctors' Hospital, Stanislaus County Hospital, Oak Valley Hospital, Modesto Irrigation District, Stanislaus County Arts Council, Modesto Symphony, Patriots Point, Charleston Concert Association, Charleston Symphony Orchestra, Bank of South Carolina, Crisis Ministries, TBonz, South Carolina Economic Developers School, The Tate Center for Entrepreneurship (Board of Directors), Executive Women's Forum, Center for Small Business Administration (Advisor), American Heart Association, Bishop Gadsden Episcopal Retirement Community, S C Department of Education, Charleston School of Law, etc.
  • Editorial Board, Journal of Healthcare Management
  • Reviewer, Journal of Tourism Marketing

Publications

Blose, Julia and Mack, Rhonda (2009) “The Impact of Denying a DTC-Advertised Drug Request on the Patient/Physician Relationship,” Health Marketing Quarterly, Vol.26, No. 4, p. 315-332.

Mack, Rhonda; Blose, Julia and MacLaurin, Tanya (2009) “Segmenting the Culinary Tourism Market: An American and Australian Comparison,” 2009 Oxford Business and Economics Conference Program, Oxford, UK, June 24-26. Blose, Julia and Mack, Rhonda (2009) “Physician Response to DTC-Advertised Requests and its Effects on the Consumer,” Proceedings of the 2009 Marketing Educators’ Association Conference, Newport Beach, CA, April 23-25.